SlideShare a Scribd company logo
1 of 68
Download to read offline
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
OPTIMIZING YOUR ONLINE STORE FOR
INTERNATIONAL SEARCH MARKETS
AND HOW TO IMPLEMENT IT IN TOP ECOMMERCE PLATFORMS
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://CDN.SHOPIFY.COM/S/FILES/1/0898/4708/FILES/THE_GLOBAL_ECOMMERCE_PLAYBOOK.PDF
Selling abroad can be a great way to diversify your
ecommerce business and scale your shop revenue…
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
There’s an
important
ecommerce
organic search
traffic
opportunity
outside the US…
SIMILARWEB
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://MARKETFINDER.THINKWITHGOOGLE.COM/
Tools like Google’s
Market Finder will
suggest potential
opportunities
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/
However, you
should take into
consideration
your own
expected ROI to
prioritize them
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.NEWSBREAK.COM/NEWS/0OYISZHM/NOMAMES-KMARTS-EMBARRASSING-MAMASTE-AD-WAS-UNINTENTIONAL-COMPANY-SAYS
DON’T
DO THIS
… while
delivering the
best localized
search experience
in a language you
don’t speak
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Is the assessment positive?
It might be time to go abroad …
>
Yes No
Might be too early
BUY & SECURE
YOUR CCTLDS
FOR FUTURE
ACTIVITY
CREATE
CUSTOM
ALERTS
TEST SELLING IN
EXISTING
MARKETPLACES
YOUR INTERNATIONAL TRAFFIC POTENTIAL
AND OPERATIONAL FEASIBILITY
VISITS & CONVERSIONS FOR A BREAK-EVEN
CONTINUE WITH THE
INTERNATIONAL WEB &
SEO PROJECT
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
You need to tackle the most common
international SEO implementation challenges
HOW TO SCALE
LOCALIZATION OF
CATEGORIES AND
PRODUCTS WITH
LITTLE RESOURCES?
WHAT’S THE BEST
INTL WEB
STRUCTURE TO
TARGET NEW
MARKETS?
HOW TO
IMPLEMENT
HREFLANG TO RANK
WITH MILLIONS OF
URLS WITHOUT
TRIGGERING
ERRORS?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
… Let’s see how to do this in 3 of
the most popular e-commerce platforms
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
WHAT’S THE BEST INTERNATIONAL WEB
STRUCTURE TO USE TO TARGET NEW
MARKETS?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
For example, SoleRebels supports international
shipping & multi-currency w/ the same URL structure
Not the best
to scale
targeting
multilingual or
localized search
potential
Good first step
for international
shopping support
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Are your top
competitors in
new target
markets using
ccTLDs?
Yes
Yes
USE A NEW
CCTLD FOR
THE NEW
COUNTRY
MARKET
No
No
USE GEOLOCALIZED
SUBDIRECTORIES IN
YOUR CURRENT GTLD.
IF YOU CAN’T, USE
SUBDOMAINS IN
CURRENT GTLD.
… if you need a differentiated Web structure to target
a new country, what should it be?
You’re using a ccTLDYou’re using a gTLD
Are you using
a gTLD or
ccTLD for
your existing
market?
Yes
Yes
No
No
USE GEOLOCALIZED
SUBDIRECTORIES IN
A NEW GTLD. IF YOU
CAN’T, USE
SUBDOMAINS IN
NEW GTLD.
Is the popularity/
authority of your
competition very
high?
Are your top
competitors in
new target
markets using
ccTLDs?
Is the popularity/
authority of your
competition very
high?
USE A NEW
CCTLD FOR
THE NEW
COUNTRY
MARKET
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
JD Sports target countries via ccTLDs, which
are by default geolocated to each market
Geolocated
by default but
split authority
between
different
properties
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Asos target countries w/ sub-directories under a gTLD…
Needs
to geolocate
each in the GSC
but consolidates
authority in a
single domain
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
… each sub-directory (or subdomain) needs to be
geolocated via the Search Console to its relevant country
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Don’t target
continents as a
whole: their
geolocation is not
supported and
language/search
behavior is likely
different per
country
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
If you are
required to use
continent
versions,
implement as if
they were
gTLDs, enabling
country
subdirectories to
be geolocated…
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
…otherwise it may be difficult to geolocate your EU
version and achieve a positive ROI
What countries
should this EU
version in English
target if there’s
already a UK version
in English?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
How to implement these international Web structures
in the most popular e-commerce platforms?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://HELP.SHOPIFY.COM/EN/MANUAL/SELL-ONLINE/MULTILINGUAL-ONLINE-STORE
Shopify supports multi-language targeting, relying
on translation apps and compatible themes
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://APPS.SHOPIFY.COM/BROWSE/STORE-DESIGN-TRANSLATIONS
You’ll need a few Freemium apps like Translation Lab
and Weglot…
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
…they allow you to
enable sub-
directories for each
targeted language
via the translation
app in the store
admin
HTTPS://APPS.SHOPIFY.COM/CONTENT-TRANSLATION
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
However, Shopify doesn’t
support a “multi-country”
configuration. You’ll need to
create independent stores to
geolocate via subdomains or
independent domains
HTTPS://WWW.SHOPIFY.COM/BLOG/SHOPIFY-STORE-MULTIPLE-COUNTRIES
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Like they have done
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Woocommerce has
WordPress multilingual
and multi-country
plugins support, so
there’s more flexibility
to target multiple
countries or languages
HTTPS://WORDPRESS.ORG/PLUGINS/TAGS/MULTILINGUAL/
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WORDPRESS.ORG/PLUGINS/TAGS/MULTILINGUAL/
Many of these multilingual plugins offer specific
Woocommerce integration
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WORDPRESS.ORG/PLUGINS/POLYLANG/HTTPS://WORDPRESS.ORG/PLUGINS/POLYLANG/
These allow to select from sub-directories,
sub-domains or domains for international versions
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
… Supporting
also country
versions, besides
languages
HTTPS://WORDPRESS.ORG/PLUGINS/POLYLANG/
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://DOCS.MAGENTO.COM/M2/CE/USER_GUIDE/STORES/STORE-LANGUAGE-ADD.HTML
Magento also supports multilingual and country stores
versions through different “Stores” or “Store Views”
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://DOCS.MAGENTO.COM/M2/CE/USER_GUIDE/STORES/STORE-LANGUAGE-ADD.HTML
For which you can use different domains,
subdomains or subdirectories
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
HOW TO SCALE CATEGORIES AND
PRODUCTS CONTENT LOCALIZATION WITH
LITTLE RESOURCES
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Going native can make
or break global sales
HTTPS://WWW.SHOPIFY.COM/ENTERPRISE/INTERNATIONAL-ECOMMERCE-ISSUES
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
The localization of your content is key to connect with
your international audience preferences/behavior
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
The goal is to
localize the
different user-
facing areas of
your shop, from
URLs, navigation,
metadata,
descriptions,
slogans,
notifications…
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Like this
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
But how you can do it with dozens of countries,
hundreds of categories and thousands of products?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
It’s about having an iterative/incremental approach,
from translation to localization up to transcreation…
HTTPS://WWW.LIONBRIDGE.COM/BLOG/TRANSLATION-LOCALIZATION/TRANSLATION-LOCALIZATION-TRANSCREATION-WHAT-YOU-NEED-AND-WHEN/
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Audience Search Behavior Research Per Country by Native SEO/Marketer
… aligning it within your Ecommerce International
SEO process based on your available resources
Phase 1
All Website
Pages Per
Country Version
for the Launch
Phase 2
Top
Website Pages
per Version
(Categories,
Brands,
Products)
Automated translation via
plugin/app integration
Native human validation of app translation
using audience search behavior research
Rest of the
Website Version
Pages
Relevant Pages
Per Country
Version
Phase 3
On-Demand
Localization/
Transcreation efforts
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
<Characteristic> <Main Keyword> in <Location>:
+<No. Of Items> by <Brand>
<Palabra Clave> <Característica> en <Ubicación>:
+<No. de Products> por <Marca>
English Title Spanish Title
Establishing multi-country patterns to generate
the main content elements for each page type
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
How to follow this process with
the most popular e-commerce platforms?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.DEEPL.COM/QUALITY.HTML
Leveraging the highest quality of new generation
of AI based translation solutions like DeepL …
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.DEEPL.COM/PRO-TOOL_INTEGRATION.HTML
Some of these tools will also offer integration with
CAT tools for translators to accelerate their work
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://APPS.SHOPIFY.COM/COLLECTIONS/APPS-FOR-STORE-LANGUAGES
These platforms have also supported third-party
translation apps featured in apps/plugins marketplaces
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://APPS.SHOPIFY.COM/COLLECTIONS/APPS-FOR-STORE-LANGUAGES
Like Translation Lab for Shopify, that offers direct
Automated Translations
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://MARKETPLACE.MAGENTO.COM/EXTENSIONS/CONTENT-CUSTOMIZATIONS/TRANSLATIONS-LOCALIZATION.HTML
Something similar
happens with
Magento translation &
localization
extensions, although
most of these are paid
(not-freemium, unlike
Shopify)
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
And then also with WP/Woocommerce translation
plugins, allowing by default manual translations…
POLYLANG & WPML
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Integrating with third-party translation solutions, both
automated as on-demand services
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WORDPRESS.ORG/PLUGINS/WPDEEPL/
The most
powerful
solutions like
DeepL offer paid
APIs and plugins
that facilitate
connection with
WordPress/
Woocommerce
multilingual
plugins too
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
HOW TO IMPLEMENT HREFLANG TO RANK
WITH THE RIGHT PAGES WITHOUT
TRIGGERING ERRORS WHEN YOU HAVE
MILLIONS OF URLS?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
The goal of hreflang
annotations is to
specify which is the
relevant page version
that should be shown
in each country/
language market in
search results to avoid
misalignment
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Indexable URLs in different languages & countries
versions should be tagged w/ their relevant values
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
They can be implemented via the HTML head, HTTP
header or XML Sitemap, which have pros & cons
BETTER FOR SMALL
NUMBER OF
VERSIONS TO TAG
AND WHEN USING A
PLATFORM THAT
EASILY EDITS THE
HTML HEAD
HTML Head
BETTER FOR BIGGER
SITES WITH A HIGH
NUMBER OF
VERSIONS TO TAG
AND/OR WHEN YOU
CAN’T EDIT YOUR
HTML HEAD
XML Sitemap
WHEN SPECIFYING
HREFLANG FOR
NON-HTML
DOCUMENTS LIKE
PDFS, DOCS, ETC.
HTTP Header
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
Unfortunately, implementing hreflang annotations
without triggering errors is also complex
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
English for the US
Default
English for The US
English for the UK
<link rel="canonical" href=“https://www.shop.ch/fr/chaussures/“ />
<link rel="alternate" href="https://www.shop.ch/fr/chaussures/" hreflang=“fr-ch" />
<link rel="alternate" href="https://www.shop.com/shoes/" hreflang="en-us" />
<link rel="alternate" href=“https://www.shop.co.uk/shoes/" hreflang="en-gb" />
<link rel="canonical" href=“https://www.shop.com/shoes/“ />
<link rel="alternate" href="https://www.shop.ch/fr/chaussures/" hreflang=“fr-ch" />
<link rel="alternate" href="https://www.shop.com/shoes/" hreflang="en-us" />
<link rel="alternate" href=“https://www.shop.co.uk/shoes/" hreflang="en-gb" />
shop.ch/fr/chaussures/
shop.co.uk/shoes/
shop.com/shoes/
French for Switzerland
<link rel="canonical" href=“https://www.shop.co.uk/shoes/“ />
<link rel="alternate" href="https://www.shop.ch/fr/chaussures/" hreflang=“fr-ch" />
<link rel="alternate" href="https://www.shop.com/shoes/" hreflang="en-us" />
<link rel="alternate" href=“https://www.shop.co.uk/shoes/" hreflang="en-gb" />
This is because every page should include its language
& country targeting, and point to its other versions
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
… and can easily become a complex implementation in
scenarios that are found in ecommerce sites
HIGH NUMBER OF
URLS PER COUNTRY/
LANGUAGE
VERSIONS
HIGHLY DYNAMIC
INVENTORY OF
PRODUCTS
LACK OF PARITY
BETWEEN
PRODUCTS AND
COLLECTIONS
BETWEEN
INTERNATIONAL
MARKETS
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
It’s then critical to
prioritize hreflang
implementation
based on your
characteristics and
needs
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITSEMRUSH
Use the Search
Console and
Analytics or SEO tool
of choice to ID if
your pages are
ranking in non-
relevant markets (eg:
UK pages in the US)
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
How can you implement hreflang annotations
in the most important e-commerce platforms?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
WP/Woocommerce multilingual plugins include hreflang
if there are alternate pages versions for that URL
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.MAGEWORX.COM/MAGENTO-2-SEO-EXTENSION.HTML
Hreflang is also
supported by
Mageworx Magento
2 SEO extension,
that allows you to
specify in which
types of pages they
should be included,
as well as values
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://SHOPIFY.DEV/TUTORIALS/DEVELOP-THEME-LOCALIZATION-ADD-HREFLANG#WHAT-IS-A-HREFLANG-TAG
Shopify allows to edit the theme.liquid layout page to
include hreflang pointing to each version canonical URLs
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.HREFLANGBUILDER.COM/
If you want further
flexibility and implement
hreflang annotations via
XML Sitemaps, you can
use also paid solutions
like the hreflang builder
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITRYTE & SITEBULB
Crawl the implementation before and after releasing
to identify potential hreflang validity issues
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITCONTENTKING & LITTLE WARDEN
Set alerts to warn whenever hreflang
configurations are changed
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJESUMMIT
By following these steps you’ll avoid the most
common International SEO Challenges
SCALING YOUR
CATEGORIES AND
PRODUCTS CONTENT
LOCALIZATION WITH
LITTLE RESOURCES
SELECTING THE
BEST
INTERNATIONAL WEB
STRUCTURE TO
TARGET THE NEW
MARKETS
IMPLEMENTING
HREFLANG TO RANK
WITH THE RIGHT
PAGES WITHOUT
TRIGGERING ERRORS
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
While taking into consideration the features and
constraints of the most popular e-commerce platforms…
PLATFORM FEATURES & FLEXIBILITY SHOPIFY WOOCOMMERCE MAGENTO
INTERNATIONAL WEB STRUCTURE
NO SUBDIRECTORIES SUPPORT
FOR COUNTRIES
SUBDIRECTORIES,
SUBDOMAINS AND CCTLDS
SUPPORT VIA PLUGINS
BUILT-IN SUBDIRECTORIES,
SUBDOMAINS AND CCTLDS
SUPPORT
CONTENT TRANSLATION/LOCALIZATION PLUGINS/EXTENSIONS PLUGINS/EXTENSIONS PLUGINS/EXTENSIONS
HREFLANG ANNOTATIONS VIA PLATFORM CODE EDITION PLUGINS/EXTENSIONS PLUGINS/EXTENSIONS
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
…To successfully scale and diversify your conversions
across different countries and languages
#youtubeseo at #smxadvanced by @aleyda from @orainti
Thanks! Questions?
#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJESUMMIT
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* #SEOFOMO Newsletter Wrangler
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018

More Related Content

What's hot

SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19Aleyda Solís
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
 
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022Nitin Manchanda
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffMichael Van Den Reym
 
What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
 
The Worst Technical SEO Nightmares and How to Avoid Them
The Worst Technical SEO Nightmares and How to Avoid ThemThe Worst Technical SEO Nightmares and How to Avoid Them
The Worst Technical SEO Nightmares and How to Avoid ThemAleyda Solís
 
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernHow to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEOAleyda Solís
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
 
How to go after the long tail keywords (and why it matters!)
How to go after the long tail keywords (and why it matters!)How to go after the long tail keywords (and why it matters!)
How to go after the long tail keywords (and why it matters!)PaolaDidone
 
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBeth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBethBarnham1
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Matt Greenwood
 
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
 
The Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title RewritesThe Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title RewritesMordy Oberstein
 

What's hot (20)

SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEO
 
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
 
The Worst Technical SEO Nightmares and How to Avoid Them
The Worst Technical SEO Nightmares and How to Avoid ThemThe Worst Technical SEO Nightmares and How to Avoid Them
The Worst Technical SEO Nightmares and How to Avoid Them
 
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernHow to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
 
How to go after the long tail keywords (and why it matters!)
How to go after the long tail keywords (and why it matters!)How to go after the long tail keywords (and why it matters!)
How to go after the long tail keywords (and why it matters!)
 
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBeth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
 
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
 
The Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title RewritesThe Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title Rewrites
 

Similar to International SEO for E-Commerce Websites #SEJLive #SEJeSummit

The Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestThe Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestAleyda Solís
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
 
Conquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnectConquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnectAleyda Solís
 
Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Aleyda Solís
 
3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...Aleyda Solís
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsAleyda Solís
 
International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19 International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19 Aleyda Solís
 
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...Aleyda Solís
 
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & ToolsHow to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & ToolsAleyda Solís
 
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADLMobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADLAleyda Solís
 
Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017Aleyda Solís
 
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf Aleyda Solís
 
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013Aleyda Solís
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
 
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
 
Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestAleyda Solís
 
Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis Aleyda Solís
 
eShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleeShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleManish K. Jha
 
Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay Aleyda Solís
 

Similar to International SEO for E-Commerce Websites #SEJLive #SEJeSummit (20)

The Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestThe Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFest
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
 
Conquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnectConquering International Search Markets: #InternationalSEO at #SMConnect
Conquering International Search Markets: #InternationalSEO at #SMConnect
 
Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18
 
3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...
 
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfs
 
International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19 International SEO: How to Grow your Online Business Abroad #WAQ19
International SEO: How to Grow your Online Business Abroad #WAQ19
 
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
International SEO Slides at ‪#‎SMX‬ Munich: How to identify, fix & monitor mi...
 
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & ToolsHow to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
 
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADLMobile Visibility to the Max - 2016 Edition #BigDigitalADL
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
 
Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017Multinational SEO Success #SMS2017
Multinational SEO Success #SMS2017
 
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
 
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
 
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
 
Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFest
 
Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis Taking your International SEO to the next level at #SMXParis
Taking your International SEO to the next level at #SMXParis
 
eShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleeShopBuilders - Business Plan Sample
eShopBuilders - Business Plan Sample
 
Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay
 

More from Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommAleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyAleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessAleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoAleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 Aleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
 
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOSEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
 
SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021Aleyda Solís
 

More from Aleyda Solís (20)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
 
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOSEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
 
SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021
 

Recently uploaded

Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 

Recently uploaded (20)

Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 

International SEO for E-Commerce Websites #SEJLive #SEJeSummit

  • 1. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT#GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT OPTIMIZING YOUR ONLINE STORE FOR INTERNATIONAL SEARCH MARKETS AND HOW TO IMPLEMENT IT IN TOP ECOMMERCE PLATFORMS
  • 2. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://CDN.SHOPIFY.COM/S/FILES/1/0898/4708/FILES/THE_GLOBAL_ECOMMERCE_PLAYBOOK.PDF Selling abroad can be a great way to diversify your ecommerce business and scale your shop revenue…
  • 3. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT There’s an important ecommerce organic search traffic opportunity outside the US… SIMILARWEB
  • 4. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://MARKETFINDER.THINKWITHGOOGLE.COM/ Tools like Google’s Market Finder will suggest potential opportunities
  • 5. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/ However, you should take into consideration your own expected ROI to prioritize them
  • 6. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.NEWSBREAK.COM/NEWS/0OYISZHM/NOMAMES-KMARTS-EMBARRASSING-MAMASTE-AD-WAS-UNINTENTIONAL-COMPANY-SAYS DON’T DO THIS … while delivering the best localized search experience in a language you don’t speak
  • 7. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Is the assessment positive? It might be time to go abroad … > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS TEST SELLING IN EXISTING MARKETPLACES YOUR INTERNATIONAL TRAFFIC POTENTIAL AND OPERATIONAL FEASIBILITY VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  • 8. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT You need to tackle the most common international SEO implementation challenges HOW TO SCALE LOCALIZATION OF CATEGORIES AND PRODUCTS WITH LITTLE RESOURCES? WHAT’S THE BEST INTL WEB STRUCTURE TO TARGET NEW MARKETS? HOW TO IMPLEMENT HREFLANG TO RANK WITH MILLIONS OF URLS WITHOUT TRIGGERING ERRORS?
  • 9. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT … Let’s see how to do this in 3 of the most popular e-commerce platforms
  • 10. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT WHAT’S THE BEST INTERNATIONAL WEB STRUCTURE TO USE TO TARGET NEW MARKETS? #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
  • 11. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT For example, SoleRebels supports international shipping & multi-currency w/ the same URL structure Not the best to scale targeting multilingual or localized search potential Good first step for international shopping support
  • 12. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Are your top competitors in new target markets using ccTLDs? Yes Yes USE A NEW CCTLD FOR THE NEW COUNTRY MARKET No No USE GEOLOCALIZED SUBDIRECTORIES IN YOUR CURRENT GTLD. IF YOU CAN’T, USE SUBDOMAINS IN CURRENT GTLD. … if you need a differentiated Web structure to target a new country, what should it be? You’re using a ccTLDYou’re using a gTLD Are you using a gTLD or ccTLD for your existing market? Yes Yes No No USE GEOLOCALIZED SUBDIRECTORIES IN A NEW GTLD. IF YOU CAN’T, USE SUBDOMAINS IN NEW GTLD. Is the popularity/ authority of your competition very high? Are your top competitors in new target markets using ccTLDs? Is the popularity/ authority of your competition very high? USE A NEW CCTLD FOR THE NEW COUNTRY MARKET
  • 13. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT JD Sports target countries via ccTLDs, which are by default geolocated to each market Geolocated by default but split authority between different properties
  • 14. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Asos target countries w/ sub-directories under a gTLD… Needs to geolocate each in the GSC but consolidates authority in a single domain
  • 15. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT … each sub-directory (or subdomain) needs to be geolocated via the Search Console to its relevant country
  • 16. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Don’t target continents as a whole: their geolocation is not supported and language/search behavior is likely different per country HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  • 17. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT If you are required to use continent versions, implement as if they were gTLDs, enabling country subdirectories to be geolocated…
  • 18. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT …otherwise it may be difficult to geolocate your EU version and achieve a positive ROI What countries should this EU version in English target if there’s already a UK version in English?
  • 19. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT How to implement these international Web structures in the most popular e-commerce platforms?
  • 20. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://HELP.SHOPIFY.COM/EN/MANUAL/SELL-ONLINE/MULTILINGUAL-ONLINE-STORE Shopify supports multi-language targeting, relying on translation apps and compatible themes
  • 21. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://APPS.SHOPIFY.COM/BROWSE/STORE-DESIGN-TRANSLATIONS You’ll need a few Freemium apps like Translation Lab and Weglot…
  • 22. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT …they allow you to enable sub- directories for each targeted language via the translation app in the store admin HTTPS://APPS.SHOPIFY.COM/CONTENT-TRANSLATION
  • 23. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT However, Shopify doesn’t support a “multi-country” configuration. You’ll need to create independent stores to geolocate via subdomains or independent domains HTTPS://WWW.SHOPIFY.COM/BLOG/SHOPIFY-STORE-MULTIPLE-COUNTRIES
  • 24. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Like they have done
  • 25. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Woocommerce has WordPress multilingual and multi-country plugins support, so there’s more flexibility to target multiple countries or languages HTTPS://WORDPRESS.ORG/PLUGINS/TAGS/MULTILINGUAL/
  • 26. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WORDPRESS.ORG/PLUGINS/TAGS/MULTILINGUAL/ Many of these multilingual plugins offer specific Woocommerce integration
  • 27. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WORDPRESS.ORG/PLUGINS/POLYLANG/HTTPS://WORDPRESS.ORG/PLUGINS/POLYLANG/ These allow to select from sub-directories, sub-domains or domains for international versions
  • 28. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT … Supporting also country versions, besides languages HTTPS://WORDPRESS.ORG/PLUGINS/POLYLANG/
  • 29. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://DOCS.MAGENTO.COM/M2/CE/USER_GUIDE/STORES/STORE-LANGUAGE-ADD.HTML Magento also supports multilingual and country stores versions through different “Stores” or “Store Views”
  • 30. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://DOCS.MAGENTO.COM/M2/CE/USER_GUIDE/STORES/STORE-LANGUAGE-ADD.HTML For which you can use different domains, subdomains or subdirectories
  • 31. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT HOW TO SCALE CATEGORIES AND PRODUCTS CONTENT LOCALIZATION WITH LITTLE RESOURCES #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
  • 32. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Going native can make or break global sales HTTPS://WWW.SHOPIFY.COM/ENTERPRISE/INTERNATIONAL-ECOMMERCE-ISSUES
  • 33. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT The localization of your content is key to connect with your international audience preferences/behavior
  • 34. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT The goal is to localize the different user- facing areas of your shop, from URLs, navigation, metadata, descriptions, slogans, notifications…
  • 35. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Like this
  • 36. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT But how you can do it with dozens of countries, hundreds of categories and thousands of products?
  • 37. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT It’s about having an iterative/incremental approach, from translation to localization up to transcreation… HTTPS://WWW.LIONBRIDGE.COM/BLOG/TRANSLATION-LOCALIZATION/TRANSLATION-LOCALIZATION-TRANSCREATION-WHAT-YOU-NEED-AND-WHEN/
  • 38. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Audience Search Behavior Research Per Country by Native SEO/Marketer … aligning it within your Ecommerce International SEO process based on your available resources Phase 1 All Website Pages Per Country Version for the Launch Phase 2 Top Website Pages per Version (Categories, Brands, Products) Automated translation via plugin/app integration Native human validation of app translation using audience search behavior research Rest of the Website Version Pages Relevant Pages Per Country Version Phase 3 On-Demand Localization/ Transcreation efforts
  • 39. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title Spanish Title Establishing multi-country patterns to generate the main content elements for each page type
  • 40. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT How to follow this process with the most popular e-commerce platforms?
  • 41. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.DEEPL.COM/QUALITY.HTML Leveraging the highest quality of new generation of AI based translation solutions like DeepL …
  • 42. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.DEEPL.COM/PRO-TOOL_INTEGRATION.HTML Some of these tools will also offer integration with CAT tools for translators to accelerate their work
  • 43. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://APPS.SHOPIFY.COM/COLLECTIONS/APPS-FOR-STORE-LANGUAGES These platforms have also supported third-party translation apps featured in apps/plugins marketplaces
  • 44. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://APPS.SHOPIFY.COM/COLLECTIONS/APPS-FOR-STORE-LANGUAGES Like Translation Lab for Shopify, that offers direct Automated Translations
  • 45. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://MARKETPLACE.MAGENTO.COM/EXTENSIONS/CONTENT-CUSTOMIZATIONS/TRANSLATIONS-LOCALIZATION.HTML Something similar happens with Magento translation & localization extensions, although most of these are paid (not-freemium, unlike Shopify)
  • 46. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT And then also with WP/Woocommerce translation plugins, allowing by default manual translations… POLYLANG & WPML
  • 47. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Integrating with third-party translation solutions, both automated as on-demand services
  • 48. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WORDPRESS.ORG/PLUGINS/WPDEEPL/ The most powerful solutions like DeepL offer paid APIs and plugins that facilitate connection with WordPress/ Woocommerce multilingual plugins too
  • 49. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT HOW TO IMPLEMENT HREFLANG TO RANK WITH THE RIGHT PAGES WITHOUT TRIGGERING ERRORS WHEN YOU HAVE MILLIONS OF URLS? #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT
  • 50. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT The goal of hreflang annotations is to specify which is the relevant page version that should be shown in each country/ language market in search results to avoid misalignment
  • 51. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Indexable URLs in different languages & countries versions should be tagged w/ their relevant values HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  • 52. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT They can be implemented via the HTML head, HTTP header or XML Sitemap, which have pros & cons BETTER FOR SMALL NUMBER OF VERSIONS TO TAG AND WHEN USING A PLATFORM THAT EASILY EDITS THE HTML HEAD HTML Head BETTER FOR BIGGER SITES WITH A HIGH NUMBER OF VERSIONS TO TAG AND/OR WHEN YOU CAN’T EDIT YOUR HTML HEAD XML Sitemap WHEN SPECIFYING HREFLANG FOR NON-HTML DOCUMENTS LIKE PDFS, DOCS, ETC. HTTP Header
  • 53. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT Unfortunately, implementing hreflang annotations without triggering errors is also complex
  • 54. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT English for the US Default English for The US English for the UK <link rel="canonical" href=“https://www.shop.ch/fr/chaussures/“ /> <link rel="alternate" href="https://www.shop.ch/fr/chaussures/" hreflang=“fr-ch" /> <link rel="alternate" href="https://www.shop.com/shoes/" hreflang="en-us" /> <link rel="alternate" href=“https://www.shop.co.uk/shoes/" hreflang="en-gb" /> <link rel="canonical" href=“https://www.shop.com/shoes/“ /> <link rel="alternate" href="https://www.shop.ch/fr/chaussures/" hreflang=“fr-ch" /> <link rel="alternate" href="https://www.shop.com/shoes/" hreflang="en-us" /> <link rel="alternate" href=“https://www.shop.co.uk/shoes/" hreflang="en-gb" /> shop.ch/fr/chaussures/ shop.co.uk/shoes/ shop.com/shoes/ French for Switzerland <link rel="canonical" href=“https://www.shop.co.uk/shoes/“ /> <link rel="alternate" href="https://www.shop.ch/fr/chaussures/" hreflang=“fr-ch" /> <link rel="alternate" href="https://www.shop.com/shoes/" hreflang="en-us" /> <link rel="alternate" href=“https://www.shop.co.uk/shoes/" hreflang="en-gb" /> This is because every page should include its language & country targeting, and point to its other versions
  • 55. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT … and can easily become a complex implementation in scenarios that are found in ecommerce sites HIGH NUMBER OF URLS PER COUNTRY/ LANGUAGE VERSIONS HIGHLY DYNAMIC INVENTORY OF PRODUCTS LACK OF PARITY BETWEEN PRODUCTS AND COLLECTIONS BETWEEN INTERNATIONAL MARKETS
  • 56. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT It’s then critical to prioritize hreflang implementation based on your characteristics and needs
  • 57. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITSEMRUSH Use the Search Console and Analytics or SEO tool of choice to ID if your pages are ranking in non- relevant markets (eg: UK pages in the US)
  • 58. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT How can you implement hreflang annotations in the most important e-commerce platforms?
  • 59. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT WP/Woocommerce multilingual plugins include hreflang if there are alternate pages versions for that URL
  • 60. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.MAGEWORX.COM/MAGENTO-2-SEO-EXTENSION.HTML Hreflang is also supported by Mageworx Magento 2 SEO extension, that allows you to specify in which types of pages they should be included, as well as values
  • 61. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://SHOPIFY.DEV/TUTORIALS/DEVELOP-THEME-LOCALIZATION-ADD-HREFLANG#WHAT-IS-A-HREFLANG-TAG Shopify allows to edit the theme.liquid layout page to include hreflang pointing to each version canonical URLs
  • 62. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITHTTPS://WWW.HREFLANGBUILDER.COM/ If you want further flexibility and implement hreflang annotations via XML Sitemaps, you can use also paid solutions like the hreflang builder
  • 63. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITRYTE & SITEBULB Crawl the implementation before and after releasing to identify potential hreflang validity issues
  • 64. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMITCONTENTKING & LITTLE WARDEN Set alerts to warn whenever hreflang configurations are changed
  • 65. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJESUMMIT By following these steps you’ll avoid the most common International SEO Challenges SCALING YOUR CATEGORIES AND PRODUCTS CONTENT LOCALIZATION WITH LITTLE RESOURCES SELECTING THE BEST INTERNATIONAL WEB STRUCTURE TO TARGET THE NEW MARKETS IMPLEMENTING HREFLANG TO RANK WITH THE RIGHT PAGES WITHOUT TRIGGERING ERRORS
  • 66. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT While taking into consideration the features and constraints of the most popular e-commerce platforms… PLATFORM FEATURES & FLEXIBILITY SHOPIFY WOOCOMMERCE MAGENTO INTERNATIONAL WEB STRUCTURE NO SUBDIRECTORIES SUPPORT FOR COUNTRIES SUBDIRECTORIES, SUBDOMAINS AND CCTLDS SUPPORT VIA PLUGINS BUILT-IN SUBDIRECTORIES, SUBDOMAINS AND CCTLDS SUPPORT CONTENT TRANSLATION/LOCALIZATION PLUGINS/EXTENSIONS PLUGINS/EXTENSIONS PLUGINS/EXTENSIONS HREFLANG ANNOTATIONS VIA PLATFORM CODE EDITION PLUGINS/EXTENSIONS PLUGINS/EXTENSIONS
  • 67. #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJSUMMIT …To successfully scale and diversify your conversions across different countries and languages
  • 68. #youtubeseo at #smxadvanced by @aleyda from @orainti Thanks! Questions? #GLOBALECOMMERCESEO BY @ALEYDA FROM #ORAINTI AT #SEJESUMMIT I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays YouTube SEO Video Series Host * #SEOFOMO Newsletter Wrangler * Blogger in Search Engine Land & Search Engine Journal * Featured in Forbes, Entrepreneur, Huffington Post * European Search Personality of the Year in 2018