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Leveraging Newsletters for Customer Success, Growth, and Advocacy

Curated
415 subscribers
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122 views Streamed 3 years ago
Creating compelling content and newsletters is not just for new customer acquisition. Retaining and expanding with current customers as well as creating advocates that translate to word of mouth referrals requires regular communication and a focus on making your customers successful. Join this session to learn about some tactics to leverage newsletters as an effective communication channel for your customers. Megan Bowen has spent 15 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is COO/CCO at Refine Labs. This session was a part of Newsletter Fest (http://newsletterfest.com), a FREE online conference by Curated.co (https://curated.co/) that was live from April 12 - 16. Check out all of the sessions from the Newsletter Fest week here:    • Newsletter Fest 2021   If you want to stay connected with the newsletter fest community, join our Slack Community! ht …...more
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Contests

2:30

The Unwritten Playbook

3:26

Megan Bowen

4:05

The Purpose of a Customer Newsletter

12:15

Overall Strategy for Developing a Successful Customer Newsletter

13:56

Audit and Document Your Existing Customer Journey and all of the Communication Touch Points

14:19

Identify Themes Trends Topics of Information

14:49

Step One Was Auditing and Documenting Your Existing Customer Journey

16:17

Step One Is Customer Interviews

20:15

Customer Research

22:23

Designing the Strategy

23:27

What Is Your Newsletter Strategy

23:31

Choose Quality over Quantity

24:02

Getting Creative and Executing Efficiently

26:58

How You Should Advertise a Newsletter

28:34

How Effective Are Audio Versions of a Newsletter I Want To Embed an Audio Version of My Newsletter within the Written

43:25
Leveraging Newsletters for Customer Success, Growth, and Advocacy
Creating compelling content and newsletters is not just for new customer acquisition. Retaining and expanding with current customers as well as creating advocates that translate to word of mouth referrals requires regular communication and a focus on making your customers successful. Join this session to learn about some tactics to leverage newsletters as an effective communication channel for your customers. Megan Bowen has spent 15 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is COO/CCO at Refine Labs. This session was a part of Newsletter Fest (http://newsletterfest.com), a FREE online conference by Curated.co (https://curated.co/) that was live from April 12 - 16. Check out all of the sessions from the Newsletter Fest week here:    • Newsletter Fest 2021   If you want to stay connected with the newsletter fest community, join our Slack Community! https://join.slack.com/t/newsletterfe... If you learn a little from this session, be sure to subscribe to our weekly newsletter about newsletters: Opt In Weekly (https://optinweekly.com​​​). It's published using Curated, which streamlines link collecting, newsletter building, and sending (plus website publishing) into one easy-to-use workspace.

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Curated

415 subscribers
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