AI vs. Humans: Mastering Empathy and Persuasion in Crisis Communication. That's the topic of this week's Wag The Dog Newsletter where I explore what several AI studies could mean for Crisis Communication. In particular I am looking what the findings of the following reports could mean for risk, crisis and emergency communicators: 📚 The AI Index Report 2024 from Stanford University 📚 Research finding that AI chatbot responses were rated as more empathetic and of higher quality compared to humans, with evaluators preferring chatbot replies 78.6% of the time.  📚 Research finding that LLMs equipped with personalisation features were 81.7% more effective at influencing participants' opinions than human communicators. Not yet subscribed to my newsletter? Join the +1000 communicators who already did, and read a new article every Wednesday about risk, crisis and emergency communication at the intersection of AI and technology. Link in the first comment below. #riskcommunication #crisiscommunications #artificialintelligence

Last week was fully dedicated to the WHO Regional Office for Europe Risk Communication, Community Engagement, and Infodemic Management (RCCE-IM) Technical Advisory Group Meeting (TAG) and Training of Trainers. It was really nice to have all the colleagues down in Lisbon at the Universidade Lusófona - Centro Universitário Lisboa thanks to the kind invitation of Rui Gaspar. 🇵🇹 The training of trainers focused on our two new tools; the RCCE-IM Capability Mapping Tool and the RCCE-IM Plan Creator. The TAG meeting discussed several topics based on our working groups, including AI, social listening, community protection, and more. We ended the week with a WHO RCI unit team planning session to organise and optimise our health emergency interventions and team work. It was really a productive and animated 4 days. It's now time to implement the advice and guidance received. 👍 Pictures are courtesy of Universidade Lusófona - Centro Universitário Lisboa and WHO Regional Office for Europe. #riskcommunication #communityengagement #infodemicmanagement

Here are the 8 top tips from my latest article in the Wag The Dog newsletter. More details and practical guidance on the topic can be found on the website. Join +1000 communicators and subscribe to my free weekly newsletter covering risk, crisis, and emergency communication at the intersection of AI and technology. Link in the comment section below 👇 #hurricaneseason #preparedness #riskcommunication

Bracing for the storm season? 🌪️ In this week's Wag The Dog Newsletter, I'm covering hurricane preparedness from a crisis communication point of view. Though not all readers of my weekly newsletter live in hurricane zones, it's crucial to remember that the season is fast approaching for many. I truly hope this edition proves valuable for those who tune into Wag The Dog each week. If you have not subscribed to my free, weekly newsletter about risk, crisis, and emergency communication, you can do so by following the link in the first comment below. Also, a quick reminder to sign up for the rescheduled webinar on AI and Crisis Simulations. My apologies for the previous technical hiccup. 🙏 Additionally, there will be a two-day bootcamp in July if you're interested in learning more about the power of AI for crisis communication. All details are in the next edition of the newsletter tomorrow. 👍 Stay safe and stay informed. #HurricanePreparedness #crisiscommunications #emergencymanagement

Tomorrow in the Wag The Dog Newsletter: Antifragility and Crisis Preparedness. In the next edition of Wag The Dog, I'll be exploring what "antifragility" means for our institutions, our communities, and our personal lives. This concept is what risk analyst Nassim Taleb believes is key to thriving in an uncertain future. How can we use antifragility in crisis and emergency preparedness? How can it be introduced in simulation design? Curious? Well if you're already subscribed to my weekly newsletter then you know when to check your email... If not, do like +1000 communicators and subscribe via the link in the first comment below. 👇 #riskcommunication #crisiscommunication #preparedness

In the next edition of the Wag The Dog Newsletter, on Wednesday, I cover the crucial importance of 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 in the context of crisis preparedness. It turned out to be one of the longest articles I've ever written in my newsletter 😅 It simply demonstrates how important I believe internal communication is to crisis preparedness. Here are some of the topics I cover in the article in carousel format. If you're interested in risk, crisis, or emergency communication, please consider subscribing to my free newsletter. Link in the first comment below. #crisiscommunication #internalcommunication #preparedness

Great news! Looking forward to work with Alice C. and Yan Jin on this project. Thanks to The Arthur W. Page Center for Integrity in Public Communication for the support. 👍🏼 #research #crisiscommunication #artificialintelligence

Imagine, our 🇧🇪Belgian beer will taste “even better “. I would have said impossible just a year ago 😅

In the last edition of the Wag The Dog newsletter, I covered Blend, a new platform that's making waves in the AI world. It's a multi-modal content creator, bringing together top artificial intelligence models in one user-friendly interface. But there's more. I recently conducted a survey on the challenges of creating crisis communication plans. My readers' responses were insightful, highlighting issues such as stakeholder engagement, information gathering, and leadership during a crisis. And I also announced a webinar where Dominik Scherm, founder of Simulatrex, and I will discuss the use of AI in crisis simulations and offer a glimpse into the future of "virtual audiences" and AI agents. Wag The Dog is a free, weekly newsletter about risk, crisis, and emergency communication at the intersection of technology and AI. Feel free to subscribe via the link in the first comment below. #crisiscommunication #artificialintelligence #crisissimulations