Untapped and Untouchable

Join UNiDAYS and global fashion retailer NA-KD on Wednesday, May 19th at 1.30 pm EST, as they discuss tapping into the consumer untouchables - students and Gen Z.

UNiDAYS is the world’s largest Student Affinity Network, with 16.8 million verified members (13.9M students and 2.9M graduates) in 114 markets. UNiDAYS works with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, loyalty and sales. By personalising the shopping experience with bespoke offers and creative content their members spent in excess of £1.5B through the network in 2020.

“A common misconception of Gen-Z is that they are struggling to make ends meet. The reality is that they are in a period of their lives where they have a relatively high disposable income – thanks to student loans, part-time jobs, side-hustles and often support from family. They are the most digital native generation and thus expect brands to engage with them on their terms. They are also extremely smart consumers who can instantly see-through marketing that is generic or disingenuous. The events of 2020 didn’t necessarily slow down Gen-Z spending, but rather focused it into particular areas… Gen-Z is a generation of change. Marketing must change with them.” Alex Gallagher, CSO, UNiDAYS.

If you want to build authentic connection and establish meaningful relationships with your future consumer, join UNiDAYS’ VP, Data & Insights, Tamara Castelli, UNiDAYS’ GM Viviane Paxinos and special guest Ryan Wilbur, VP of Performance Marketing, NA-KD, one of the leading fashion companies in the world, for a discussion on how your brand can tap into the untouchables.

Event Timings: 1:30pm - 2.30pm EST

• Introductions

• Keynote speech from UNIDAYS VP, Data & Insights Tamara Castelli

• UNiDAYS GM Viviane Paxinos and NA-KD VP of Performance Marketing Ryan Wilber talk tapping into Gen Z

• Q&A