Mark Stenberg
Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
The WBD ad sales chief unpacks the company’s ‘IP Upfront’ strategy.
How the TV Landscape Is About to Change, According to 5 Industry Executives
In IAB and ADWEEK's NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.
Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut
The Disney ad sales chief on a star-studded upfront and why Bob Iger is back onstage after 30 years.
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
NBCU ad sales chief Mark Marshall talks 'Wicked' ad opportunity and that Linda Yaccarino joke at upfronts.
Real Simple’s Latest Magazine Is Shoppable, Thanks to Pinterest
The Pinterest and Real Simple initiative borrows the logic of retail media to improve attribution.
WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.
Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall
Politico will use the captured data to improve its advertising and product strategies.
Disney Touts Scale, Sports and Storytelling at Upfront
Disney showcases celebs, scale, content and Marvel at upfront.
Longtime Condé Nast Chief Revenue Officer Steps Down
EXCLUSIVE: Pamela Drucker Mann has been with the media company for nearly two decades.
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
Warner Bros. Discovery is prioritizing new Max sponsorships and its sizable sports portfolio.