Dutch Watchdog Rules KLM’s ‘Carbon Zero’ Ad Is Misleading
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The Dutch advertising watchdog ruled that a KLM promotion telling customers they could fly carbon-emission free is misleading.
The ad’s tag line, “Be a hero, fly CO2 zero,” is an absolute claim, the Dutch Advertising Code Committee said in a verdict seen Friday by Bloomberg. As such, the company has the burden of proving the statement and didn’t meet that test, the committee said.