News

Strategy & Planning

Does American Express Business Class Get a Good Content Marketing Grade?American Express Business Class: What Works and What Doesn't

American Express earned great praise from marketers for its OPEN Forum. Now that hub is closed, and Business Class is open. Explore the good and not-so-good of the site, from the videos and articles to the design and strategy.

Apr 1, 2025

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7 Min Read

Content Marketing Analytics & Data

How To Fix Marketing’s Failed Data-Driven Dream How To Fix Marketing’s Failed Data-Driven Dream

Mar 31, 2025

Career Development

These Women Leaders Are Shaping the Future of Content and Marketing These Women Leaders Are Shaping the Future of Content and Marketing

byCaren Lissner

Mar 27, 2025

12 Min Read

Career Development

Build Your Professional Brand — Without Feeling Like You’re Bragging Build Your Professional Brand — Without Feeling Like You’re Bragging

byAmanda Kreuser

Mar 27, 2025

8 Min Read

40 Must-Read Marketing Books (That Just Happen To Be Written by Women)

Training & Education

40 Must-Read Marketing Books (That Happen to be Written by Women)40 Must-Read Marketing Books (That Happen to be Written by Women)

Mar 26, 2025

25 Min Read

How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests

Training & Education

How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests

Mar 25, 2025

10 Min Read

Market Yourself for the Marketing Role You Want (Not the One You Have)

Training & Education

Market Yourself for the Marketing Role You Want (Not the One You Have)

Market Yourself for the Marketing Role You Want (Not the One You Have)

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Content Distribution & Promotion

How 6 Leading Brands Use Content To Win Audiences [E-Book]

How 6 Leading Brands Use Content To Win Audiences [E-Book]

How To Set Content Marketing Goals That Matter to the Business

Strategy & Planning

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Why and How To Write a Strategy for Cause-Related Marketing

How To Position Marketing as a Business Driver (Not an Internal Agency)

Strategy & Planning

How To Position Marketing as a Business Driver (Not an Internal Agency)

How To Position Marketing as a Key Business Driver

How To Set Content Marketing Goals That Matter to the Business

Content Marketing Strategy

How To Set Content Marketing Goals That Matter to the Business

How To Set Content Marketing Goals That Matter to the Business

Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Content Creation & Distribution

Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

Strategy & Planning

Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

AI-Era Thought Leadership: Stand Out by Connecting, Not Controlling

Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]

Career Development

Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]

Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]

byContent Marketing Institute Team

Fast, Broken, and Stuck? Your Content Team Needs Processes To Break

Content Operations

Fast, Broken, and Stuck? Your Content Team Needs Processes To Break

Fast, Broken, and Stuck? Your Content Team Needs Processes To Break

GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

Content Marketing Strategy

GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

What’s the Future of Marketing Analytics in the AI Age? [Video]

Measurement & Optimization

What’s the Future of Marketing Analytics in the AI Age? [Video]

What’s the Future of Marketing Analytics in the AI Age? [Video]

byContent Marketing Institute Team

Give Content Its Own Marketing Strategy To Grow Its Success

Content Distribution & Promotion

Give Content Its Own Marketing Strategy To Grow Its Success

Give Content Its Own Marketing Strategy To Grow Its Success

Check Your SEO Strategy Vitals With These 5 Questions

SEO for Content

Check Your SEO Strategy Vitals With These 5 Questions

Check Your SEO Strategy Vitals With These 5 Questions

The number 7 against a dark blue background and surrounded by familiar web icons to represent seven laws for content marketing success.

Strategy & Planning

7 (New) Laws for Content Marketing Success

7 (New) Laws for Content Marketing Success

A person holding a giant magnifying glass up to a night sky filled with glowing stars

SEO for Content

SEO Moves To Make (and Ditch) in 2025 [Video]

SEO Moves To Make (and Ditch) in 2025 [Video]

byContent Marketing Institute Team

A lightbulb surrounded by multicolored ropes to represent the concept of responsible marketing.

Strategy & Planning

Why the Future Depends on Responsible Marketing (and Tips From a Pro)

Why the Future Depends on Responsible Marketing (and Tips From a Pro)

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

Content Operations

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

Throw Out Your Editorial Calendar in Favor of This Marketing Strategy [Video]

Content Operations

Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]

Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]

byContent Marketing Institute Team

Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Technology Content Marketing Research

Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age

Strategy & Planning

Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age

Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age

How To Sell Your Biggest, Bravest Ideas — Lessons From a 'Marketing Baddie'

Strategy & Planning

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]

Content Marketing Strategy

8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters

8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters

Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge

Content Marketing Strategy

Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge

Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge

Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear

Measurement & Optimization

Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

byContent Marketing Institute Team

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Content Operations

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More

Content Marketing Strategy

How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More

How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More

Why AI Makes Content Planning Out Loud More Important Than Ever

Strategy & Planning

Why AI Makes Content Planning Out Loud More Important Than Ever

Why AI Makes Content Planning Out Loud More Important Than Ever

How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data

Content Marketing Analytics & Data

How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data

How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data

byContent Marketing Institute Team

AI in Marketing

The New AI Role Every Content Team Needs

The New AI Role Every Content Team Needs

byDawn Papandrea