Google Ads is making changes to your account and you don't even know it. And from my experience, Google trying to help is rarely a good thing for your wallet. There is a setting at the account-level called Ad Suggestions. Ad Suggestions are variations of your existing text ads created by Google that are intended to boost performance. By default, these computer-generated ads are automatically applied after 14 days of the recommendation. I highly advise to turn this setting off so you can control your ad copy. Instructions are below: 1. Click "Account Settings" at the top of the page. 2. Click the drop-down next to "Ad suggestions". 3. Choose "Don't automatically apply ad suggestions". I'm all for the power of AI and machine learning. But when I am bidding on high-intent terms, I would rather not be surprised to see an ugly computer-generated ad making up a majority of my impressions. #googleads #googleadwords
Rarely I have seen a google recomendations in pro of your performance without taking some benefit of this. Give the control to the IA is good and help us a lot of, but never put me away of the supervision in order to look after about they do. In term of aeronautic, we have two pilots: pilot flying (IA) and pilot monitoring (account manager), and the second one is as much important as the first one. If the “autopilot” have problems (IA suggests recomendation without sense), here is where the account manager has to take the decision to look after for the “plane”, this is when the “pilot” earns the salary!!
Once I was working with a dog-care B2C company, and Google suggested that we add a "cat-lovers" audience. 🤦♂️
Yikes! Thanks for the heads up. Danielle Roller, MBA - what thinks ye?
Kinda related, what's funny is I was reading yesterday that AI generated content actually violates Googles Webmaster rules. But when it comes to ad dollars anything seems to go. https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/#:~:text=Content%20generated%20automatically%20using%20AI,says%20Search%20Advocate%20John%20Mueller.&text=Google's%20Search%20Advocate%20John%20Mueller,the%20search%20engine's%20webmaster%20guidelines.
Thanks for posting
Great tip, Bing Ads is doing this too now. So far, the ads I've seen them create are TERRIBLE quality. Definitely recommend not letting automated ads deploy in the account.
I see this undone by so many accounts. First thing I aim for. Simple and easy win
“It will improve performance by 12% 🤓💰” - Google Right Hyacinth?
All these ad platforms are experts at trying to make you feel like they're on your side to save you money... haha