Nick Bennett’s Post

A toxic boss is always your biggest cost. Here's why: Employees don't leave jobs because they are hard. They leave because of bad bosses. - They don't feel appreciated. - They don't feel valued. - They don't feel heard. I've seen immensely talented people "give up." Why? They get burnt to a crisp under toxic management. The opportunity cost of losing your best employees is hard to measure. But it's always massive. Remember, Investing in good leadership isn't just good ethics; it's good economics. Want to connect with fellow marketing leaders? Consider joining ClubPF ⚓︎. Grab one of our limited FREE spots to join 300+ marketing leaders. (Link in my featured section)

I have been laid off 3 times. It was a blessing in disguise. Because every time I was laid off: I ended up making more money, finding more balance, and making life more meaningful. Of course, getting laid off sucks. But you can make it better. Use the downtime to upskill. Use the downtime to network. Use the downtime to take a risk. In June 2023, this is exactly what I did. We decided to take the plunge and started TACK. Six months in, we did a million dollars. Getting laid off is hard, but it should never be the end. You have the power to turn every setback into a comeback. P.S. Want a better network? consider joining ClubPF ⚓︎. Marketers learn how to become better from some of the best in the business, and there are limited free spots available.

I'll never go back to an office. In the 11 years I've been remote: Time spent commuting in traffic has been replaced with time I spend with my three kids. By 8:30 in the morning, the babies are all set, and the eldest is off to school. It allows me to work at my own pace: - I decide the schedule. - I take breaks whenever I want. - I don't waste money on an office for TACK ⛵️ But the biggest benefit is how it makes me more productive. Because it's not just about the hours you work. It's also about the time you spend before and after your work hours. Let your employees trade rush hour for family hour. Your bottom line will thank you.

There’s a big problem with content marketing today: It’s siloed from the rest of the GTM org.  It’s misunderstood and undervalued. It’s looked as a “nice to have.” It’s time content marketers start advocating for a better approach. Content marketers aren’t just order takers.  They’re strategic partners.  They’re deep thinkers.  They’re storytellers. They’re here to make their customers and audience the stars of the show. But how do we make that a reality? Beam Content 💡 talked to 400+ GTM professionals to ask them for their honest thoughts on content marketing as a function and its relationship with the GTM org. Here’s what stuck out to me: "Content marketers are not order takers. They’re strategic partners. They're storytellers and interpreters and deep thinkers who make their customers and audience the stars of the show."
 This quote is powerful because it changes how we think about content marketers. 

 It shows they are important in shaping how a business connects with people. This idea lifts the role of content marketers from just making things to being key players in business strategy. 

 This can help teams see the value of working closely with content marketers. It’s time to pave the way for top-notch content marketing that’s understood, advocated for, and bought into by leadership. Check out the full report: https://lnkd.in/eTGw9uyG PS: See me in the video?! How cool.

The early part of my career was hard. But one simple piece of advice could have made it better: "It's okay to fail." This was big for me because: When I was young, I wanted to prove my worth to the world. But every time I failed, it really bummed me out. I thought great marketers couldn't fail. It wasn't until halfway through my career that I learned: Failure is necessary for success. It teaches you the lessons success won't. If you want a great career, you will have to try new things. When you try new things, you are bound to fail. Now I take those learnings and figure out a path forward. That's the beauty of failing: It shows you exactly where you need to grow. P.S. What was your biggest challenge when you started out?

In marketing, every campaign is a lesson. Here are three that have taught me the most: ➟ The first one: Adobe's "Creativity For All" campaign. It was a stunning campaign (Of course, it was Adobe). But more importantly: - It demonstrated product value through real-world applications. - It made the audience "feel" included. - It was encouraging. ➟ The second one: Slack's "Where Work Happens" Campaign: Slack really tapped into the idea that work can happen anywhere. This was pretty smart, especially with all the intense debates around remote work versus being in the office. But more importantly: - They highlighted specific features that could help businesses of all sizes. - They leveraged the power of testimonials. - They humanized their tools. ➟ The third one: HubSpot's "Grow Better" Campaign: HubSpot brought out the big guns here, - They used a mix of educational content, including webinars, e-books, and case studies. - They used their knowledge to improve their positioning. - They provided value upfront. In marketing, every campaign is a lesson. Want to learn alongside the best in the industry? Join ClubPF ⚓︎ for free via my profile. Which campaigns did you love?

The customer compass isn’t just a tool it’s a mindset shift for marketers. This week I dropped the first brand new edition of The People-First GTM Newsletter. We covered… 🧭 The Customer Compass: Learn how to go beyond traditional buyer personas and truly connect with your customers, enhancing engagement and loyalty. 🙌🏻 Success Stories: Discover real-life applications of the Customer Compass approach that have transformed businesses and led to remarkable customer satisfaction. 🔥 Actionable Strategies: Gain access to specific strategies on how to implement the Customer Compass in your marketing efforts for improved results. This thing was chock full of good stuff. Take a read and subscribe. https://lnkd.in/ecQxXrt2

Is your go-to-market strategy future-proof? This isn't just important—it's essential. Because the best products can fail (especially without an effective GTM strategy) Unless you have: A Unified Vision: Everyone from your developers to your sales team is aligned, fully understanding who they’re serving and how. A Customer First Approach: From day one, your focus is clear—meet and exceed customer expectations by continuously engaging and adapting to their feedback. Smart Resource Use: Know exactly where and how to deploy your resources for maximum impact without wasting efforts on the wrong markets. Speed to Market: A clear roadmap means you can launch faster and iterate quickly, staying ahead of the competition. Continuous Improvement: With set metrics for success, you're always refining your strategy, ensuring your product not only meets but anticipates market needs. Pay attention to these. The health of your business depends on it. Want a better map for your GTM strategy? Check out the guide I've compiled below:

ClubPF ⚓︎ officially turns one today! 🎂 It’s been a journey. Lots of lessons learned. Mark and I are so appreciative of everyone being on this path with us. Big thanks to our OG members - our day ones. Rachel Jordan, Kyle Pitocchelli, Randy Harrison, Jessica Walker, Michael Haynes, Vivek Nanda, Shannon (Sweeny) Curran, Sam Guertin, and Bijay Alex Mathew. We have a special gift coming your way soon. To everyone else, if you are tired of generic GTM, then join us for a ClubPF birthday special. Insider membership for only $149 for the year. That’s less than $12.50 a month. And a big thanks to Soumyajit and Colin for helping us get to this point. Death to generic!

Marketing needs a reboot. It's not 2005. You won't get customers using flashy ads and catchy slogans anymore. Today's customers demand more. Customers are craving authenticity. (This is why creators like Sam Sulek blew up) Customers are craving connection. (This is why Prime hydration did so well) Customers are craving real value. (This is why businesses are embracing communities) So where does this leave Marketers? It means: We need to shift from being loudspeakers to being listeners. From campaigns to conversations. From selling to solving. Marketing does not need new tactics. Marketing needs a new mindset. It needs people first thinking. Because when we put people first, Success naturally follows. P.S. What business is crushing their marketing right now?