Carrie Rose’s Post

I recently spoke at BrightonSEO San Diego about attention! Well now you can see where the search attention is in your industry! Download the report to find keywords now searched for more on TikTok & Youtube more than google and which industries Google still dominates #brightonseo #brightonseosandiego

This is fascinating to read. Search is one of the last bastions of the digital landscape that’s held off significant change. No more. Fashion / gaming is almost no surprise here, given the Gen Z demographic that is most closely associated with TikTok. Part of that is no doubt that people are thinking video (not purely web pages), and if they want to see video clips, then TikTok along with YouTube is it going be top of mind. But seeing other categories like cars getting on this list as well shows that there’s something bigger going on. With AI likely to shake up search in the coming year, it’s going to be interesting to see how the search market continues to evolve.

The Social ecosystem is evolving.

😲 Absolutely mind-blowing! This shift in search behavior represents a monumental change in the digital landscape. The rise of TikTok and YouTube as primary search platforms, especially in these key industries, is an unmissable opportunity for marketers. To harness this paradigm shift, here's a strategy to consider: 1. Content Adaptation for Emerging Platforms: Tailor your content to fit the unique formats of TikTok and YouTube. For TikTok, focus on creating engaging, short-form videos that answer those popular "how-to" queries or showcase fashion trends, automotive features, or gaming highlights. On YouTube, longer, informative content works well, especially for in-depth tutorials or detailed product reviews. 2. SEO for Visual and Video Content: Optimize your video content with keywords that are trending on these platforms. Use relevant hashtags, descriptions, and titles that align with these popular search terms. Remember, video SEO on these platforms is as crucial as traditional SEO on Google. 3. Leveraging Influencers and Creators: Collaborate with TikTok influencers and YouTube creators who already have a substantial presence in your industry. Their endorsement can significantly amplify your brand's reach and credibility. 4. Data-Driven Insights for Targeted Campaigns: Utilize the data from your report to create targeted advertising campaigns on these platforms. If fashion searches are soaring on TikTok, direct your fashion-related ads there. Similarly, use YouTube for industries where it dominates in searches. 5. Cross-Platform Integration: Don’t abandon Google altogether. Instead, create a cohesive strategy that integrates your efforts across Google, TikTok, and YouTube. Use each platform's strengths to your advantage - Google for comprehensive information and TikTok/YouTube for engaging, visual content. 6. Engagement and Community Building: Both TikTok and YouTube thrive on community engagement. Encourage interactions through comments, challenges, and user-generated content to build a loyal community around your brand. 7. Track and Adapt: Continuously monitor the performance of your content and campaigns. Be prepared to adapt your strategy as search trends evolve. This new multi-platform search landscape is not just a challenge; it's a realm of untapped potential. By embracing these changes and innovating our approaches, we can reach audiences more effectively than ever before. #DigitalMarketing #TikTokSEO #YouTubeMarketing #SearchTrends #Innovation

With nearly half of Gen-Z using TikTok and Instagram to search over Google, figuring out what users are searching for is a game changer for brands. Also, HOW are they searching? The keywords used on IG and TikTok are vastly different than Google search. AnswerThePublic is my go-to tool for that. It can generate content ideas based on what is already popular and has worked previously on TikTok and show what’s getting traction within your industry. I also love that it's up to date. As search patterns change on TikTok and IG, they show up on Answer the Public on the same day. Goldmine! What tools do you use to research what people are talking about/searching on TikTok?

If you can’t beat them... join them! It’s no secret that TikTok has become the search engine of choice for many young consumers. To maintain market share, Google is now exploring a partnership with TikTok that would integrate Google search prompts, and potentially even results, into TikTok’s own search stream. This follows the latest update of TikTok integrating Wikipedia, the Free Encyclopedia snippets within its search results. It’s clear that TikTok intends to become the search engine of choice for younger audiences, where both external and internal results are highlighted. Why does this matter? Perfecting your TikTok SEO strategy is now more important than ever as users stay in-app to answer all their burning questions.   Some tips to help perfect your TikTok SEO: 👉 Conduct TikTok keyword research  👉 Create high quality content  👉 Leverage trends and hashtags  👉 Use keywords in captions and videos   👉 Engage with your TikTok community Read more here:  https://lnkd.in/eM8Wj4bZ   https://lnkd.in/gxz_ZFRH   https://lnkd.in/gwTsCd_C   #SEO #socialmedia #searchengine #TikTok #Google  

TikTok is NOT the new Google 🚨 60% of Gen Z now turn to TikTok and Instagram for search queries over Google. TikTok has the potential to reach consumers directly at the point of search. However… It’s limited (for now at least). Consumer behaviour is changing and TikTok will rival Google for search but there is still a space for very specific searches like ‘where to buy doors near me’ on Google. What does this mean for marketers? It’s not either-or. Be where your audience is and deliver value. 👉 Leverage TikTok search by including keywords in captions and not over producing video content for more general searches like ‘brunch in East London’. 👉 Keep your Google SEO game strong for the nitty-gritty, detail-driven queries. Do you agree with Oliver Yonchev and 🔥 Pollyanna Ward? Let us know what you think below.

Unveiling TikTok's Transformation: The Emergence of TikTok as a Search Engine 😎 While I personally haven't jumped on this bandwagon, the observations I've gathered offer intriguing insights into how TikTok is redefining our online search habits. In recent years, I've noticed a shift in how people engage with TikTok. It's no longer just a platform for viral videos; increasingly, users are turning to TikTok as their go-to resource for information and discovery. Despite the common refrain that "TikTok isn't a search engine," many are tapping into its potential as a knowledge hub, reminiscent of platforms like YouTube and Pinterest. User Insights and Industry Buzz From what I've gathered, discussions are brewing around TikTok's emerging role as a search destination. It's fascinating to witness this transformation unfold within the social media sphere. Changing Consumer Behavior Research suggests a notable shift in consumer behavior, with TikTok becoming more than just a source of entertainment—it's now a legitimate tool for learning and exploration. Cracking the TikTok SEO Code Understanding TikTok's SEO can be a game-changer for creators looking to boost visibility. While TikTok's algorithm remains somewhat mysterious, savvy strategies like leveraging trending hashtags and optimizing video descriptions can enhance discoverability. By embracing TikTok SEO, creators can amplify their reach across the For You page and TikTok's Search Engine Results Pages (SERPs). Join the Conversation Do you see TikTok as a search engine? I'd love to hear your take on this evolving trend. Share your thoughts in the comments below! Save for Later Short on time? Save this post for future reference. The insights shared here could prove invaluable as TikTok continues to redefine online discovery. Want More Insights? P.S. Interested in a deeper dive into TikTok SEO and its implications? Let me know—I'm all ears!