Dancers & their AirPods Pros

Apple seems to be going all out on the launch of its new AirPods Pros. In cities around the world, they are sharing larger-than-life photos of dancers with the new in-ear headphones in an effort to showcase their ability to stay in place, even when dancing up a storm. These dancers appeared on buildings in London, Tokyo, Paris, Dubai, Milan and more last week but now Apple added AirPods to those canvases. If you are in New York, you probably can see a 30-story video projection that will bring the motion of the dancers to life above the Fifth Avenue Store. This is a big product launch for Apple — without a big event — and maybe they should do this more often, for other product extensions.