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Original poster
Apr 12, 2001
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In iOS 7, Apple has included a new Notification Center feature called Today, which the company says is designed to provide users with the day's events at a glance, including information like birthdays, weather details, and traffic reports.

We've unearthed additional details about how Today works, including how Apple gathers information to provide traffic details on frequently traveled routes. In the location settings section of iOS 7, there's a new feature called "Frequent Locations," which Apple says "suggests locations of interest based on historical location usage."

location1.jpg
Frequent Locations stores information about locations that have been visited multiple times and it appears to pair with another "Traffic" setting to provide commute details on locations a user visits on a regular basis, as seen in the screenshot below. It is unclear, however, if these traffic notifications appear based on the time of day. For example, they could appear only during a morning or evening commute to work.

location2.jpg
Users have found other interesting items in the 'Today' panel, including a suggestion of an early bedtime for an upcoming busy day.

gotobed.jpg
It appears that location settings in iOS 7 have a wide range of capabilities, which could see the Notification Center including even more detailed information as iOS 7 evolves. In a report earlier today, The Next Web estimated that iOS 7 would see a number of design changes before being released this fall. We have additional details on iOS 7, including major changes, small updates, and new APIs.

(Thanks Olivier and John!)

Article Link: Apple's Google Now Competitor 'Today' Features Traffic Information on Frequently Visited Locations
 

musika

macrumors 65816
Sep 2, 2010
1,285
459
New York
This is the kind of stuff I like to see Apple adding to iOS. The today feature is great. It also tells you what time your alarm is set for, too.

Love it.
 

DarkWinter

macrumors member
Feb 29, 2012
68
55
An Apple take on Google Now. Clearly trying to integrate it more into the OS though by not classing it as a separate app altogether.
 

wschutz

macrumors 6502
Jun 5, 2007
295
106
This is direct competition to Google Now. I like it :)

You mean that it is a perfect rebrand of Google Now... right?

It seems from now onwards we don't need to guess any rumour for future updates... just list the most popular ones after each new version... and there you go, implemented in the next innovative, amazing, incredible, phenomenal, never seen before iOS
 

_Refurbished_

macrumors 68020
Mar 23, 2007
2,333
3,012
"Today, you can go on MacRumors to complain about iOS 7 icons."

- Scott Forstall's iPhone
 

Aidan5806

macrumors 6502
Feb 20, 2012
312
0
I kinda see this as Apple's simpler response to Google Now. Its got great implementation though.
 

saving107

macrumors 603
Oct 14, 2007
6,384
33
San Jose, Ca
We've unearthed additional details about how Today works, including how Apple gathers information to provide traffic details on frequently traveled routes. In the location settings section of iOS 7, there's a new feature called "Frequent Locations," which Apple says*"suggests locations of interest based on historical location usage."

So a few years ago this was a "bug" and now its a feature?

Apple issues statement on location tracking; software update on the way
http://bgr.com/2011/04/27/apple-issues-statement-on-location-tracking-software-update-on-the-way/
 

kas23

macrumors 603
Oct 28, 2007
5,629
288
Apple Now, I mean, Today. If you can't beat 'em, join 'em, I guess.
 

kas23

macrumors 603
Oct 28, 2007
5,629
288
I want to get the whole "NSA/PRISM" BS dealt with first before I allow any vendor to provide such tracking-based services.

The government has proven that whatever data exists, it has direct access to.
 

elvetio

macrumors member
May 29, 2012
84
0
--

trying to respond to google now in subtle ways, that's what they're doing. and i think is the right thing to do
 

matty.p

macrumors 6502a
Jun 24, 2010
508
277
Portland, OR
trying to respond to google now in subtle ways, that's what they're doing. and i think is the right thing to do

I think subtle is what most people want really too. Google Now is cool and if you live in the Google World can be really helpful. For the average person though more subtle little things may be more helpful. These types of features plus the send directions to your phone from the desktop may end up being more often used than a direct Google Now clone.
 
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