WCFA is thrilled to present our upcoming PR Masterclass led by Denisa Juna, the innovative Founder & CEO of Pyxis.media, a pioneering Tech PR agency. With a proven track record in bringing Web3 concepts to life, Denisa is set to enlighten attendees on navigating the dynamic landscape of Web3 brand communication.

Join us on:
- Monday, April 8, at 2 p.m. CET
- Zoom link: https://zoom.us/j/6252668357
- Register for free here!

In this exclusive masterclass, Denisa will delve into the theme of "Web3 Brand Communication: Trust, Engagement, and Success", offering invaluable insights and strategies to empower your clients in the digital era.

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WCFA is thrilled to welcome Milk & Honey PR as its newest Corporate member. The company stands as a beacon of excellence with its presence in London, New York, Munich, and Singapore, earning numerous recognitions in the field of public relations.

Milk & Honey PR is known for its collaborative approach with key decision-makers, revolutionizing corporate communications. Their methodology places people at the forefront, prioritizing human connection over mere statistics. From refining messaging to enriching storytelling with elements of beauty, vibrancy, inspiration, or simplicity, it showcases great expertise.

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WCFA announces a new date and format for its highly anticipated Davos Communications Summit 2024. In a strategic move aimed at embracing digital innovation and ensuring global accessibility for all PR professionals, the event will now be hosted online on Wednesday, June 12, 2 pm CET.

This decision comes with the added benefit of an affordable registration fee of 45 EUR for non-members, 10 EUR for students and free for WCFA members, further democratizing access to invaluable industry insights and networking opportunities.

Registrations for the summit are now open on the official website here.

The Davos Communications Summit 2024 is an exclusive gathering designed to bring together communication enthusiasts, industry leaders, innovators, and students to explore the latest trends shaping the communications landscape. By transitioning to an online platform, WCFA aims to break down geographical barriers and foster greater participation from high-ranking experts across all continents.

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Unforeseen circumstances frequently give rise to situations of crisis, making forecasting difficult. This is the exact point at which media monitoring becomes relevant. Businesses may now monitor media coverage that affects their sector, rivals, and reputation thanks to this technology. It functions as an early warning system that enables prompt response at the first sign of problem.

The first and most important thing is choosing the correct keywords for the company. The keywords could show irrelevant results or cause us to miss out on important talks if they are overly general, vague, or wide. We risk excluding certain relevant sources or audiences if our keywords are overly restricted, technical, or specific. The keywords we use need to include the brand’s name, products, services, values and goals.

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Article by Zsofia Lakatos, Managing Director at Emerald Public Relations (Hungary) and WCFA Global Advisory Board Member.

I was recently judging a prestigious communications competition and was shocked to find that there is still no healthy link between the advertising and PR professions. What’s more: there is no relationship at all.

Better and better communication solutions are submitted to the jury - but all of them are sorely lacking something to make them truly effective, truly rounded. I suspect this is because many advertising professionals have no idea what PR people do. Years ago, when I worked for a large communications agency, my colleagues and I used to have a lot of fun being cautiously eyed by people in other divisions. They would come and look at us like we were bazaar monkeys.

Being interesting to others would not be a problem. If they would take - and we would take - that one step to bring us closer to the other. I'm genuinely interested in what goes on in the mind of a creative director, how a digital professional works and what a media buyer does all day. I'd like to believe that there are people who are genuinely interested in what a PR professional does all day and why clients pay more or less for their work.

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My business – interview with Zsófia Lakatos, owner-CEO of Emerald PR, former President, and Member Emeritus of the Hungarian PR Association

- What do you consider the highlight of your career so far?
I can't name one thing, because a career path is not a mountain you climb and enjoy the view, it's more like a mountain range, with ups and downs. It meant a lot to me when I was elected President of the Hungarian PR Association ten years ago, the same year my book on sustainability was published in London and I was the first person in Hungary to receive the "Professional Ambassador of Sustainability" award. An important highlight beforehand, back in 2008 was when I became the Managing Director of Hill+Knowlton Hungary - at the age of 33 - and again in 2015 when, at the age of 40 and having 3 children, I had the courage to give it all up and founded my own agency Emerald PR, an affiliate of Burson Cohn&Wolfe. One outstanding moment for me was being elected Member Emeritus of the Hungarian PR Association on its 30th anniversary and when - as an international success - I was invited to the Advisory Board of the World Communications Forum Association.

- How far ahead are you planning?
In the current polycrisis period, it is almost impossible or very difficult to plan, so I prefer to think in terms of Plan B. And plans C and D. In addition to Emerald PR, I founded a crisis management company Crisis112, a sustainability consultancy BSP and most recently, a training broker agency Emerald Academy. And these are just my professional adventures.

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Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural Ingenuity to reflect its capacity to support brands in the deployment of their digital marketing and technology strategies on an international scale.

Multicultural at its core, Datawords has developed a unique know-how and expertise in adapting its clients' technologies, strategies and digital content to a local audience, while respecting their brand image. The deployment of international campaigns poses a real challenge for major global brands, with linguistic and technical constraints, as well as cultural preferences, that can make a single global campaign impossible. Datawords relies on both MULTI digital expertise and CULTURAL adaptation of brand content across more than 50 languages and countries to capture local relevancy.

To reinforce its position in the Chinese market, Datawords announces the acquisition of the award-winning integrated communication company Switching-Time, founded in Shanghai, China. Established in 2012, Switching-Time serves a prestigious set of clients in the fashion, beauty, luxury and lifestyle industries. Over the years, it has expanded its offering to cover the full breadth of digital marketing services, including public relations (e-PR), influencer digital marketing and social media.

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Kobi Hemaa Osisiadan-Bekoe has been appointed as the Director of Corporate Affairs of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE). She becomes the first female to occupy a director’s position since its establishment.
Kobi Hemaa has over 14 years of experience in marketing, events, and communication. Kobi Hemaa is significant in media and international relations, tourism, journalism, diplomacy, and philanthropy.

She grooms and nurtures leaders in the public and private sectors on brand visibility, communications, and media relations. She leads major enterprise-level projects on negotiations, Investor relations, Market Entry Strategies, Multicultural Relations, Brand sustainability, Protocol and Public Diplomacy in Ghana, Nigeria and Netherlands.

She is the first Ghanaian member of the World Communication Forum. She is a member of the Ghana Journalist Association (GJA), Chartered Institute of Marketing Ghana (CIMG), Institute of Public Relations (IPR), Chartered Institute of Public Relations, UK (CIPR), and Women in Cybersecurity, West Africa Affiliate.

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