Mark Stenberg
Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
The Atlantic Targets College Students With New Group Subscription
The Atlantic has signed up more than 75 schools in its first year of offering group subscriptions.
Spotify Is Ready to Compete for Video Advertising
Spotify makes play for video ads, with more than 500,000 episodes of video podcasts uploaded this year.
Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts
In addition to partnerships with The Trade Desk and iSpot, Roku is bringing innovations such as cars to Roku City.
At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Condé Nast unveiled new partnerships with Formula 1 and NBCUniversal.
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
Publisher City Cast is on pace to generate $3 million in 2024.
Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
Le Monde aims to reach 1 million total subscribers by 2025 and is focusing on Olympic-sized opportunities.
Greenhushing and a Softer Ad Market Spur Shifts in Publishers Monetizing Climate Reporting
Shifting brand attitudes have led to emphases on data, performance and events.
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
The publisher’s most popular story of 2023 was demonetized by faulty technology.
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising
The technology enables marketers to match ads to content more precisely.
Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.