John Bonini’s Post

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Consultant helping B2B SaaS companies establish and grow their Content Brand | SaaS marketing leader | Dad x5 | Shoots 85% from the free throw line

How long can you and/or your team handle publishing in anonymity?  The answer to this question will likely determine the future success of your content efforts.  In your first 50 posts, episodes, videos, etc., it will feel like no one is listening and no one cares. But those next 50? Actually yeah, it might still feel like that 😅  In the early days, your motivation needs to come from a place of self-fulfillment––of building something, of writing/recording something new, of putting new ideas and points of view into the world that you know can/will be helpful.  If that can sustain you for a long while, people will take notice. Slowly at first.  Eventually, people will wonder how/why they didn’t find you sooner.  They’ll wonder what they did before they had your work as a resource.  They’ll tell one other person about you. Maybe two?  At some point in the future, someone (maybe many people) will assume that you always had it figured out. You've been killing it since day one. The 'ol overnight success story.   But you’ll know. But not if you don’t start today. And not if you don’t continue tomorrow, and the next day, and the next day, and the next….

Neil Bearden

Plot Wolf | Finding the Plot Podcast

1y

The greatest obstacle along the path is the voice in your head -- that inner critic. It never shuts up. "Why bother?" "You're crap at this." "No one is listening." "You're embarrassing yourself." That critic can't be silenced. No matter what you do, it'll be there. The best way to stay the course is to have absolute total clarity on what's at stake. What is the cost of not sticking to it? And remember: If you give up, that same annoying critic -- the voice in your head -- will be whispering to you for the rest of your life, "What if you'd kept at it?"

Elton Mwangi

Sharing great stories to inspire your marketing.

1y

This advice is perfect for me. I start LinkedIn content marketing by posting for 20 days only to give up. I keep reinventing each time I go back and keep trying to not stop to no avail.

Wendy Margolin

Healthcare writer | Brand journalist | Passionate about better health for women and children | Helping busy content teams with writing and strategy

1y

This is so important to explain to people. We hear about the success stories and expect that. But for most people, reaching and building an audience and establishing authority takes time.

Sara Detrik

Content Strategist | Copywriter | Social Media Manager | Part-Time Freelancer | My Mother's Self-Fulfilling Prophecy

1y

This is why I love vanity metrics. They're nothing if not rallying points towards the next piece of content. You have to draw motivation from somewhere or else it'll get really demoralizing really fast.

Sourabh Yadav

Content Marketer | Helping scale Content Marketing for Growth Stage & Funded Startup | Organic Marketing | Co-Founder, Qoulomb

1y

This is so true John, a great motivation for me today. Thank you, It takes utmost amount of patience, strategy, consistency & unique content to stand out from the crowd. This also helps one to pick themselves up their spirits high even in the lowest with a belief that one day, everything will work out.

Gerard Dawson

Product Manager | Writing about how to take control of technology for better work, health, and relationships.

1y

The cool part is that the invisible metrics (DMs, emails, etc.) can change the course of your life, and never even show up in the feed.

Kelly Cline

Want to reach k12 leaders? EdTech copywriter specializing in blogs, emails, and case studies.

1y

We don’t bear witness to the slog. We only see the results of hard work and dedication and think overnight success. I’m way more interested in the behind the scenes now than the highlight reel.

Eric Doty

Content Lead @ Dock • One-man product-led content band

1y

Thanks for the motivation! Definitely in the middle of the first 50-post slog 😅.

Anuj Adhiya 📈

"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

1y

100%. Every drop counts in building an ocean!

This is all the motivation we need! Thanks for sharing

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