Too Long; Didn't Read
Lightning AI is an artificial intelligence platform that creates new Facebook interest groups and Google keywords using performance marketing tactics that go beyond human ability. When I founded Lightning AI a few years ago, a lot of people expected me to setup free campaigns for them and spend countless hours in consultations and follow-up without being paid. When you hire a consultant or a startup software company or anyone that doesn’t require a long-term contract, your risk is extremely low. Hiring consultants, freelancers and agencies is low risk, period. Hiring them is much different than hiring a W2 employee or executive C-level.