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TikTok Scores New Deal With Sony — Home of Beyonce and Travis Scott
Agreement would give artists more money when their work is used in the popular video app.
TikTok has secured the rights to recordings from thousands of artists, including Beyonce and Travis Scott, under a new deal with Sony Music Entertainment that will deepen ties between the world’s second-largest record-label group and the popular video app.
The deal ensures that TikTok customers will continue to be able to use songs from Sony Music’s record labels, which include Columbia Records and RCA, the companies said. The pact also calls for the app to collaborate with Sony Music’s labels on programs to market its artists and identify emerging talent.