Ross Simmonds’ Post

Dear SaaS companies: The people typing "Brand vs. Brand" are not the same as the people typing "Brand Alternatives" Don't mix this up. Create separate landing pages targeting both people. More on this here: https://lnkd.in/gFhRz9HG #SaaS #Marketing

I was recently asked what type of content do I think is the most valuable content to create today... And my answer might surprise you: It's the content that you're able to create with excellence. It's not format based. Audio content can be amazing. Visuals can be amazing. Blogs can be amazing. For me... One of my favorite formats is video content. Why? Because of the versatility... I love helping brands turn one video into 10 different clips and then turning those clips into blog posts or content for LinkedIn. It's one of the best repurposing opportunities that exist. I'm excited to sit down and chat with Yawa Degboe on this topic and more. It's all going down on April 25th, 11 AM EST / 4 PM BST. Register for this chat w. Vimeo here: https://lnkd.in/gJDMEF8B #Marketing #ContentMarketing #VideoMarketing

It's never been easier to publish 500 blog posts in a year. Here's a simple way to do it: - Go to ChatGPT - Ask for 500 blog post titles - Leverage an AI tool to turn those into full posts - Create a connection to publish directly in your CMS - Press publish - Watch Google ban your website from the internet in 20 days There's no cheatcode in marketing. Yes. You might *temporarily* show up in the SERPs... But this is a fast path towards getting banned from the internet. Want to create 500 blog posts in a year? Here's how you actually do it: 1) Identify a content strategy that showcases exactly WHY you're going to be creating 500 pieces of content. 2) Conduct a long term analysis of resourcing to ensure that in the years to come you can update, repurpose and reshare the content created. 3) Recruit or hire a best in class editorial team who will hold writers to a standard of content excellence that aligns with your readers expectations. Ensure that this team can work closely with strategy to develop briefs that are focused on the intent of every single asset. 4) Recruit or hire a best in class writing team who will develop stories that are rooted in the intent around each piece based on the strategy developed. 5) Encourage an environment where the writing team, editorial team, design team and strategy team can collaborate to bring stories to life that resonate. Create a scenario where content that is optimized for search is also going to drive conversion. Create systems that allow for content that is intended to convert can also be shared on social to drive engagement. 6) Make sure there's best practices in place that the team can follow to hit the standard of excellence every single time. From brand guidelines to writers guidelines - make sure these things are available and ready to use. 7) Create a hand-off process that includes QA, image review, uploads, etc... 8) Realize that all of this is a lot of work and just hire Foundation. Seriously... Creating 500 mediocre blog posts in a year: Easy. But also super risky. Creating 500 blog posts in a year that work: That's where we can come in to help... #Marketing #ContentMarketing #SEO

Relentless Prioritization is key. Identify the things that matter most and stay focused. Ignore the busy work. Ignore the chaos. #marketing

One of the most impressive SEO initiatives I've seen in the last few months is how Dialpad took over a lot of queries in the SERP for area codes. What a masterclass in long tail SEO. Our team at Foundation Labs recently broke it all down... #SEO #ContentMarketing #Strategy

It used to take me 3-5 hours just to come up with something to create. Then I found a new way… Stop starting from scratch. Get inspiration from uncommon places. You see: The easiest way to find new ideas is to go hunting for inspiration in other industries & spaces. #marketing

Stay focused on first principles.

Six marketing secrets to get Backlinks in SaaS: 1) Build and launch a free tool 2) Create valuable API documentation 3) Publish round up of data 4) Release a state of industry report 5) Announce a new social initiative 6) Publish real thought leadership Then distribute them relentlessly... #Marketing #SEO #SaaS

Did you hear the news? 👀

At scale... I think content can be a moat. Brands that understand search intent and the value of content in their buyers journey can unlock wild results. Here's why CMOs and CFOs Need an Investing Mindset for Content: https://lnkd.in/gFmzYG_8 #marketing #contentmarketing