Social media is great. Being in contact with people from all over the world and being able to help your community from everywhere is nothing short but amazing. Yet, there are a few things to keep in mind to use these tools to their full extend without failing. This session introduces you to some very basic communication skills and walks you through the 10 golden rules in social media.
4. Why do most people use social media?
4 To keep track of friends and family.
4 To keep up with news, pop culture, be part of
cultural conversations.
4 To share funny stuff, cute cat photos, “viral”content,
recipes.
5. Why do most people use social media?
4 To document their lives (“microblogging”, Instagram,
“selfies,” etc.)
4 To meet & connect with others around shared
interests, hobbies & fandoms.
4 To network & promote their professional work.
6. Why do Developer Relations People use it?
4 Promotion & Publicity
4 Collaboration
4 Solving Problems
4 ALL THE SAME REASONS OTHER PEOPLE DO
7. Signal To Noise
4 People are inundated with stuff to read and watch.
4 Social media is ephemeral, no way to ever keep up.
4 Stand out by having great content that you believe
in, expressing yourself authentically, and developing
relationships with people.
9. "Act like a person before
you try to
promote a product."
1
@CAwkward
10. Manners.
4 Online interactions are “real” interactions.
4 Be kind.
4 Share.
4 Say “please” and “thank you.”
4 Show a genuine interest in others.
4 People who only talk about themselves are
insufferable in any medium!
11. Your Feed.
4 Your feed is a collection of things you’re interested
in.
4 Share useful & interesting content.
4 Share (retweet, etc.) when they share great stuff
with you.
4 Share your thoughts, insights, struggles, opinions.
4 Vulnerability is ok, no one loves PROFESSION-BOT,
12. Be approachable.
4 Post interesting stuff with descriptive log lines (not
just a URL).
4 Use an image to make yourself recognizable.
4 Add buttons & links to your social media profiles to
your website.
4 Follow others and engage with them.
13. Use questions.
4 Are targeted and show that you’ve paid attention to
people, to their lives & their work.
4 Are about stuff you couldn’t just Google for
yourself.
4 Draw people out and offer them a chance to show
their knowledge.
14. Have a Sounding Board.
4 People from your field who consistently interact with
you online might be a good sounding board or virtual
mentors.
4 They probably don’t want to read your content
calendar.
4 But they might look at a post or idea, give you
insights, or make an introduction to someone you
want to meet.
16. “You have [...] two ears,
but only one mouth. This is
so because you are supposed
to [...] listen more than
you talk.”
1
Lucca Kaldahl
17. When and with whom
4 Watch, listen, and get a sense of people & culture
before you participate.
4 “Am I really adding something to the discussion?”
4 Just because you can see it/read it doesn’t mean it’s
directed at you.
4 Give credit, always.
4 Creative culture + curator culture = the art of the
32. “I'd rather make a show
100 people need to see,
than a show that 1000
people want to see.”
1
Joss Whedon
33. 4 Deliver relevant content
4 Post unique content
4 Help your audience
4 Solve Problems
4 Share tips and best practices
4 War stories
4 Success stories
39. 4 Know your analytics tools
4 Find the right tools to help with metrics
4 Talk about metrics to your boss
4 Have a target
4 Learn from your mistakes
44. “To become a true global
citizen, one must abandon
all notions of 'otherness'
and instead embrace
'togetherness'.
1
Suzy Kassem
45. 4 Increasing Your Knowledge Base
4 Practice self-awareness.
4 Read books / articles about other cultures.
4 Study another religion.
4 Talk to a person from another culture.
4 Keep an open mind.
4 Teach your children to be respectful.
4 Experience new cultures.
46.
47. “There is no such thing as a
weird human being, It's just
that some people require
more understanding than
others.”
1
Tom Robbins