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Leah Ryder leads brand and enterprise marketing for Trello, where she has worked for the past (almost) 5 years. She also runs an industry newsletter called Write | Werk, which features in-depth interviews with women in content marketing.

Panel: Blurred Lines: What Marketers and Journalists can Learn from Each Other When it Comes to Serving Readers and Growing Loyal Audiences

Friday, April 16. 12:30-1:30 p.m. (EDT):

This panel will be hosted by Mary Ellen Slayter of Rep Cap Media and Managing Editor Magazine. Participants include Trello's newsletter team, Jenny Rothenberg of BACH (former Director of Growth at Morning Brew), Ryan Johnston (Co-Founder + CEO at 6AM City), Sarah Ebner (of the Financial Times in London, most recently at The Telegraph) and others (they'll be added soon). The discussion will be focused on the tactics marketing teams and editorial teams can "borrow" from each other and why.