Jeremiah Owyang’s Post

Will AI kill PR? No, it won’t – just as social media didn’t.   There are plenty of media representatives that agree. The global vice president of Meltwater says, “In the PR space, AI is here to help, not replace. Relationship building, coaching, crisis response… these are all things that AI won’t be able to fully replace. We also believe that the more we see generative AI being used in business, the more unique and impactful (good) human curated content will become.” The brand manager of @Powly says, “We don’t think that AI will be able to replace PR pros, but we do believe that PR Pros with AI at their disposal will be empowered to work more efficiently, effectively, and strategically. It should allow them to save time and focus on the things that matter and need that human touch and experience.” The CEO of Muck Rack also chimed in. He says, “AI is and will continue to be great for many industries, but I don’t believe it can ever fully replace a PR pro’s role. Much like other new technologies, AI will make PR professionals more efficient, allowing them to focus on what they do best: building connections with journalists, telling stories, and building communication strategies with the executive team.” The human element allows us to gauge the impact of our actions and adjust our approach as needed. While technologies can help manage and monitor communications, they cannot replace the intuition, empathy, and adaptability of skilled professionals. #stillrelevant #strategicPR #mediamavens #PRwithAI

Agree! #AI is not replacing public relations, but rather is a fantastic tool for PR executives to tap into to support objectives, drive ROI, and ultimately improve efficiency. #publicrelations #PRwithAI #stillrelevant #strategiccommunications

Artificial intelligence (AI) is on the rise and most PR professionals are caught in between on how they can tap into AI in the field of Public Relations (PR) and stay relevant. In the next #PRFundiMasterClass we discuss how AI can support you in Media Monitoring and Analysis, Sentiment Analysis, Media Outreach and Relationship Building, Content Creation and Curation, AI-powered chatbots and virtual assistants can handle basic customer inquiries, Crisis Management How do we use AI to enhance efficiency and effectiveness in the PR profession, allowing us focus on strategic planning.

57% of #PR pros agree: #AI can notably improve PR’s ability to be strategic. Discover how AI can help you do your job better with insights from a PRWeek + Notified survey of agency and brand leaders. Download now: https://ow.ly/SGYy50PV8be #ArtificialIntelligence #PublicRelations #Communications

As someone who is typically an early adopter, I've been surprised how long it's taken me to adjust to using AI in my daily workflow. For me, the learning curve has been mostly about figuring out what parts of my role can become more efficient while still remaining an authentic leader. I really enjoyed the insights from the PR Daily article below on how AI is revolutionizing daily work routines for Microsoft: 🔍 Data-driven Decisions: AI-powered analytics provide actionable insights, guiding strategic communication efforts with precision. 💬 Personalized Engagement: AI facilitates tailored communication experiences, fostering deeper connections with stakeholders. 💡 Predictive Insights: AI's predictive capabilities help organizations stay ahead by anticipating future trends and outcomes. The more I dive in, the more excited I am about Meltwater's collaboration with Microsoft. Partnerships like this help people exactly like me - people who are eager and excited to grow with their technology stack while maintaining the human authenticity. "In the era of AI, organizations need easy-to-use solutions that enable them to be more productive, more efficient, and more creative. Meltwater is taking its world-class data set and building on Microsoft’s industry-leading AI technologies to unlock data-driven insights and power better decision making. Together, they will develop a new generative AI-powered offering, with customer value at the center to solve critical customer challenges—faster." How do you see AI shaping the future of work in your industry? Share your thoughts below! #ai #aiandbusiness #marketing #publicrelations https://lnkd.in/e_iswvBJ https://lnkd.in/eutDxGCV

Our Founder and CEO, Aaron Kwittken is discussing why the #PR industry needs to adopt #AI technologies to remain competitive in a recent interview with PRovoke Media reporter, Diana Marszalek.💡 “AI is just one component of a larger, more transformative movement towards comms tech and the era of the communications engineer,” according to Kwittken. Read the full article now to learn how #AI can help agencies perform better: https://proph.ai/3Ocq35j

AI is revolutionizing PR! 📰📣 From writing press releases to handling crises and crafting pitches, AI is boosting efficiency like never before. But beware, it's not all sunshine and rainbows. A single misstep can shatter the trust you've built with the media. Join us at our Media Relations Conference on a journey through AI's magical and murky sides as we unveil the powerful "AI Decision Matrix." It's your guide to leveraging AI without falling into its traps. Let's supercharge your media relationships instead of damaging them. Discover how to: ✅ Master the "AI Decision Matrix" for targeted media outreach. ✅ Utilize AI tools to create captivating press releases, crisis strategies, and media pitches. ✅ Implement practical strategies to avoid AI-driven missteps that harm media relationships. ✅ Sidestep AI's potential to deceive and fabricate authenticity in PR communications. ✅ Witness live experiences demonstrating AI's capabilities and pitfalls in real-world PR scenarios. Don't miss out on this opportunity to harness the true power of AI while strengthening your media connections. Get your seat: https://lnkd.in/gjZCyyiQ #RaganEvents #AIinPR #MediaRelations