In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
19. Ben Gomes
SVP Search & Assistant, Google
(2017)
15% of searches
we see every day
are new.
#BrightonSEO | @thetafferboy
The search demand curve (again)
23. “”
#BrightonSEO | @thetafferboy
Content creation
We chose not
to write about it
because it has no
monthly searches
https://ahrefs.com/blog/keyword-search-volume/
“
26. #BrightonSEO | @thetafferboy
Content creation
buy blue running shoes
0 searches per month
• buy blue running shoes uk
• buy blue running shoes online
• blue running shoes buy online
• buy running shoes uk buy online
27. #BrightonSEO | @thetafferboy
Content creation
buy blue running shoes
0 searches per month
• buy blue running shoes uk
• buy blue running shoes online
• blue running shoes buy online
• buy running shoes uk buy online
All the same search intent!
53. Google made an update that
increases opportunity for
‘smaller’ sites to show up,
especially for ‘longtail’ queries
#BrightonSEO | @thetafferboy
Domain diversity
64. #BrightonSEO | @thetafferboy
Google made an update that
helped it understand long-form
on-page content, reducing
reliance on other metrics.
Passage indexing
73. #BrightonSEO | @thetafferboy
• Help finishing jigsaw puzzles
• Why play jigsaw puzzles?
• Which jigsaw brand is best?
• What is the jigsaw with the most
pieces?
AnswerThePublic.com
74. #BrightonSEO | @thetafferboy
• Help finishing jigsaw puzzles
• Why play jigsaw puzzles?
• Which jigsaw brand is best?
• What is the jigsaw with the most
pieces?
AnswerThePublic.com
80. #BrightonSEO | @thetafferboy
• Why play jigsaw puzzles?
• What skills do jigsaws develop in adults?
• How do jigsaws help childhood development?
• Do jigsaw puzzles increase IQ?
• Do jigsaw puzzles relax you?
• Is doing jigsaw puzzles good for the brain?
AlsoAsked.com