No matter how impressive, innovative, or cutting-edge your company is, it's unlikely that your audience is cruising the internet, actively looking for the chance to interact with and advocate for your brand. Instead, audiences are looking for valuable, engaging content that entertains them, helps them learn something, or makes their lives easier.
And if your brand isn’t consistently creating and effectively distributing that content, you could be missing out on an incredible opportunity to connect with your audience, build your influence, and grow your company.
I personally put out a lot of content. I write for sites like this one and many others. My company also puts out a lot of content on our company blog. We do this to help teach others online. When you help and teach someone online, you gain their trust. Once you gain their trust, they will purchase anything you put in front of them. Through putting out so much content, I've been able to personally work with a lot of content marketing companies. I've worked with hundreds and narrowed it down to a few of my favorites that I trust. I currently work with every company on this list and they have my stamp of approval.
Whether you're just beginning your content marketing journey or you're a seasoned professional looking to strengthen and scale your efforts, one of these top content marketing companies could be the right partner for your company:
Influence & Co. is a content marketing company that helps brands and individuals leverage their expertise to create, publish, and distribute content. After dominating the industry back in 2015,
Influence & Co. has continued to grow, earning a place at No. 239 on the Inc. 500 in 2016 after launching custom content marketing software that allows its team and its clients to write, publish, and analyze content all in one place.
With its technology and relationships with editors at more than 1,200 online publications, Influence & Co. helps businesses and leaders scale their content marketing and build impressive industry influence with key audiences.
2. HubSpot
HubSpot is one of the most effective and easy-to-use inbound marketing tools out there.
It makes creating, publishing, and managing content a breeze, plus its email marketing, distribution, analytics, and sales CRM integration makes it simple for your team to improve its content marketing efforts.
If you're just starting out with content and need to take things slow, check out its HubSpot Marketing Free tool to start generating leads at no cost.
3. Hawke Media
From startups to established brands, Hawke Media fills any gaps you may be experiencing in-house if you're looking for growth.
Hawke Media offers CMO-level marketing solutions minus the long-term contracts. With services such as email marketing, social media ads, and search engine marketing offered a la carte, Hawke Media is well-suited for companies looking for content with a competitive edge.
The company tailors marketing specifically to each client to increase revenue and ROI, ensuring top-notch content for your company.
4. Condorly
If your website can't convert leads and set up each visitor for an enjoyable, effective buyer's journey, the content you publish won't do much. Ideally suited for franchises, Condorly helps clients build personalized experiences for site visitors to knock down barriers to conversion, optimize on-site content, and meet lead generation and sales goals.
Through digital advertising, site design, SEO, CRO, and advanced analytics reporting, Condorly helps customers generate growth from their content.
5. CoSchedule
A boring headline is one of the fastest ways to let your content fall flat. CoSchedule's headline analyzer tool promises intriguing, findable headlines that generate clicks and lead users to actually read the content all the way through.
The company also recently unveiled a new Social Media Optimizer tool to take the guesswork out of creating engaging social posts so the content you share is sure to get noticed. Not to mention that CoSchedule's Marketing Calendar is designed to take the stress out of organizing your marketing strategy, streamlining social media promotion and workflow management into one hub, and getting a bird's-eye view of your company's total marketing efforts.
Content marketing is a powerful tool that can connect your brand to your audience in meaningful ways and drive real results for your business. Doing it well requires commitment, consistency, and expertise, and if you're looking to do content marketing well yourself, these companies just might be the partners you're looking for.
