What is Singles Day?

 

Every year on the 11th of November Singles Day takes place. A day for singles that is celebrated by saving money on shopping. But where does Singles Day come from and why are there discounts on this day?

 

The background story

In contrast to Black Friday, which started in the USA, Singles Day was born in 1993 in Nanjing – a city in China. Students wanted to create an opposite to Valentine’s Day. The 11.11. with the number 1 was the most suitable date to reflect being single.

 

The usage

In the beginning, Singles Day was used to be celebrated in bars. The day is still celebrated with big parties in China today. Over time online retailers started offering big discounts on this day to increase their sales. Today Single´s Day is a similar shopping event as Black Friday.

 

Start now

Singles Day is becoming more and more important for marketers every year. As affiliate marketing is one of the most lucrative types of marketing for Black Friday, it is a major advertising channel for Singles Day as well.

So take your chance to increase your sales in addition to Black Friday. Get in touch with us and start your affiliate programme for Singles Day >>

 

Learn also more about the background of Black Friday >>

Share this on:

Suggested posts

Advertiser Spotlight: FloraQueen

The Easter Shopping Season has already started. So today, we want to introduce you to your perfect partner for the Easter season: FloraQueen. Learn more in our interview and establish your partnership!

Technology Updates: Advertisers

We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Advertisers!

Technology Trends and Insights with Nick Morris

Third-party cookie depreciation, reliable tracking setup, AI and machine learning, automation - Topics that concern the performance marketing industry. Wolfgang Scherer (aka Wollo) spoke to Nick Morris and dived into these topics.