Yesterday, guest speakers Andy Chadwick and Suganthan Mohanadasan gave a splendid lecture on "Why Content Pruning Matters for SEO & How To Prune Your Underperforming Content". 

Thanks to everyone who attended live! Your time is invaluable, and we're grateful you tuned in with us.

In case you want to re-watch the presentation or didn't have a chance to make it live, here's the link to the webinar recording and the slide deck.

Here's our biggest takeaways from Andy & Suganthan's presentation on Content Pruning:

1. Content pruning makes Google's job to find important pages on your site easier and improves the overall quality score associated with your content inventory. Performing a content prune on poor content can lead to significant search traffic gains.
2. The key criteria that determines whether you should prune, redirect, or refresh a page include looking at metrics like organic sessions, inbound links, post date, # of ranking keywords, impressions, click-through-rate, and 12-month traffic trend. 
3. Always manually check a page before removing, redirecting, or refreshing it. 

• Google BERT: https://github.com/google-research/bert
• Andy's Content Audit Template: https://trafficthinktank.com/content-audit-template/
• Suganthan's approach to Logfile Analysis: https://www.suganthan.com/blog/logfile-analysis-seo/
• Hamlet's code for mapping URLs at scale: https://www.searchenginejournal.com/map-404-urls-at-scale-sentence-embeddings/338555/

We recommend checking out Keyword Insights!
Andy & Suganthan are also the founders of Keyword Insights, an SEO tool that helps with keyword clustering and categorizing search intent at scale.


Keyword Insights utilizes state-of-the-art natural linguistic processing and search engine result page (SERP) data to cluster keywords into similar groups whilst also working out the intent behind them.


Watch Andy's demo of the product here: https://www.youtube.com/watch?v=T7aew25cVCY

About Andy Chadwick
Andy has been in the SEO industry since 2013 and worked with start-up companies (he grew his own start up to a turnover of £2.5 million in 3 years) as well as international organizations. Andy is primarily known for his unique approach to keyword research having developed his own tools to help with keyword categorization.

About Suganthan Mohanadasan
Suganthan is a digital marketing consultant with over nine years of experience. Solving difficult SEO problems is his passion. He has experience working with venture capital funds and worked with hundreds of clients around the world delivering campaigns.

About Snippet Digital
Snippet Digital is an exclusive SEO consultancy based in the UK that provides advanced digital strategies to clients like Sprout Social, Saatva, Planet of the vapes, and more.

Hope you have a safe and relaxing weekend!

- Bernard

P.S. Want more webinars? Visit our YouTube channel to watch previous recordings on demand.