Caesars Hires Two Executives to Lead Expansion Beyond Gambling

Caesars Entertainment Corp. hired two executives to help expand beyond gambling, including licensing the Caesars and Harrah’s brands to hotels that may not feature casinos.

As Caesars’ biggest division emerges from bankruptcy protection, a number of potential investors have expressed interest in building resorts flying the company’s flags, in the U.S. and abroad, Chief Executive Officer Mark Frissora said in an interview. Caesars’ customer loyalty program, with some 50 million members, is an attractive asset that lodging operators could use to market their properties, he said.