Stuart Bruce’s Post

View profile for Stuart Bruce

PR Futurist | AI and technology for PR, Comms and Corporate Affairs | Measurement and Analytics | Reputation and Crisis Comms

72% of UK office workers want to remotely. 44% want hybrid. 28% want full time at home. Just 25% want office full-time. The best aspects of home working are no commute 54%, better work life balance 37%, saving money 35%, flexibility 31%, casual dress 23%. Most of the worst aspects are solvable. Work-life balance 26% can be solved by education and ensuring companies have more effective policies to help people manage their time. The lack of social aspect 23% is even easier to solve and doing so helps improve society and communities. Social aspects of work can come from being more active in communities where people live, which for many is impractical now because of time wasted commuting. People will have more time to become more active in social groups - sport, campaigning, culture, politics etc. Distractions 20% and poor work-set up 19% are harder. Equipment is solved by employers providing it. Space is harder. It will take years to get people out of bad homes into decent homes with space. But we should do that anyway. It's wrong to force people into expensive tiny shared accommodation just to be near work. Local co-working spaces with 15 minutes walk can help solve social, distractions and home set-up without commuting.

What Works When Working from Home? | Tech Talk

What Works When Working from Home? | Tech Talk

Thanks for sharing, Stuart. The report acknowledges differences by life-stage (older folks have a stronger preference for home working) and by profession, which should be a bigger story than it is - the answer is "it depends"... Note the fieldwork was done last Nov. I wouldn't be surprised if some people felt differently today after a tough winter under lockdown.

Jesper Andersen

Artificial Intelligence | Communication Measurement & Evaluation | Thought Leadership | Strategic Communication | Public Relations

3y

Interesting notion to replace a long commute to office with a shorter, local commute for shared space.

Stuart Bruce

PR Futurist | AI and technology for PR, Comms and Corporate Affairs | Measurement and Analytics | Reputation and Crisis Comms

3y

I started this post a couple of weeks ago when I read a TechRadar article, but didn't finish it as I couldn't find the original research. Thanks to Stephen Waddington who has just shared it today. https://www.techradar.com/uk/news/most-of-us-still-arent-properly-equipped-to-work-from-home?utm_source=in_profile&utm_medium=Stuart%20Bruce&utm_campaign=publer

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics