CEO at Profitmetrics.io | Help Agencies and E-Com stores Optimize with POAS© in Google Ads and Meta 🚀
📈 Black week first 5 days 2023 vs 2022 - E-commerce revenue, orders, ad spend, and Gross profit. The slides also include a daily comparison from Monday, November 20th, up to and including Black Friday of 2023 vs. 2022. So far, Black Week's turnover is up 4.9% from last year. Gross profit is up by 8.6% over the first five days of Black Week, including Black Friday. The number of orders has only increased slightly, so both the average order revenue and profit are up vs last year. Ad spend is up by 7%, indicating that auction prices in advertising channels have increased. We will publish the numbers for the entire Black Week start next week, including Cyber Monday. It will be very interesting to see the week's total performance, as it seems to have become more common to spread the deals across the full Black Week rather than focusing solely on Black Friday. If you don't want to miss these updates, click 'follow' on my profile and hit the bell icon. Our index is built on a robust dataset, which includes various businesses and approximately 10.8 million orders. This comprehensive analysis offers valuable insights to help navigate the ever-evolving landscape of the e-commerce market.
As always thank you for sharing Frederik Boysen What is interesting to me, is +7% in ad spend, with +8.6% in gross profit definitely underlines the increasing advertising cost. Our own data set when looking at index numbers across danish Ecommerce businesses suggests an overall increase in revenue and conversion, but also at a slightly higher cpa. Looking forward to the full week data from you guys! It's like early christmas for datalovers🎄
Cameron Jackson
5mo
Do you have a country breakdown?
Curious why the increase in orders did not have a strong positive direct correlation with the increase in GP and Turnover. Might this increase be primarily driven by price increases, upselling and cross-selling taken by many businesses this year as a result of macro changes and business trends that were not present last year, which might explain why there is a strong increase (need to spend more) in ads this year? Hence, can we say that the demand (or market) did not necessarily increase, but many businesses will have seen increase in metrics AOV, CAC, etc. merely as a result of strategies taken this year?
Georgi Zayakov
5mo
Nice. Are you intending to publish a study/white paper? I will be happy to share your results when I take a more in-depth look at the data.
Have you taken into consideration the inflation since last year? 8% seems about right, and even more so when your # of orders haven't increased at similar rate.
Adriaan Dekker
5mo
👏
Toke Lund
5mo
Thanks for sharing! Really interesting. So Adspend is growing more than turnover, that cannot be a good sign.
Purchasing Manager, MDA hos WhiteAway Group
5moWhat businesses and countries does your data cover? And where is the data from?