Danny Whatmough’s Post

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Managing Director, Red Consultancy

Delighted to host another PRCA Digital Group Leaders lunch this week tackling the topic of #AI. It was a 'safe space' conversation discussing the challenges and opportunities of AI within PR. Some of the areas that stood out for me... 🏗️ It's as much about behaviour change than it is about technology 👴🏻 Senior understanding and buy-in is crucial 🏃🏼 There's a first mover advantage for those that can capitalise early 👨🏼🎓 What should training and development look like for an AI future 👩🏼✈️ Ethics and disclosure is vital but not straightforward 👨🏼⚕️ How our politicians and regulators have a lot of catching up to do Great conversation with Natalie Chapman, Katy Melhuish, Arne Mosselman, Matt Park-Young, Sandra Gonzalez Parkinson, Tim Bailey MCIPR MPRCA, Claire Simpson Chart.PR and Maja Pawinska Sims. Thanks to fellow chairs Candace Kuss and Kate Matlock. Thanks to Steve Miller, Gabriela Weiss and Kyrie A. for help organising. And of course Rohan Shah and Reuben Sinclair | Sales, Marketing, PR, Data and Digital Recruitment for their support.

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My last ever PRCA PR Leaders Lunch, and it was great to go out on a high. Keep up the good work everyone - and watch out for those pesky robots!

Arne Mosselman

Generative AI Strategy Consultant @ Ainigma

1mo

Thanks for hosting us and all for participating - exchanging the many differrent experiences, POVs and challenges helps us all navigate the new world

Claire Simpson Chart.PR

WE'RE HIRING | Head of Growth at Hard Numbers | PR Week 30 Under 30

1mo

Pleasure to be there - thanks all for a lively discussion! 🤖 📈

Sandra Gonzalez Parkinson

Principal, Transformation & Production BT Group

1mo

Great to meet you all and a great discussion. Thank you so much for the invitation.

Maja Pawinska Sims

Associate editor, EMEA at PRovoke Media

1mo

It was such a great discussion, thanks so much for letting me join! And thanks Rohan Shah for a wonderful lunch! Xx

Tim Bailey MCIPR MPRCA

Builder of digital-first organisations, in e-commerce, communications and healthcare. Advisor and investor.

1mo

Really enjoyed the conversation. Always enlightening to hear others experiences and ideas.

Maximilian Tatton-Brown

Helping AI startups focus on problem-led Product work

1mo

It’s something to do with computers right?

Rohan Shah

Co-Founder and Managing Director at Reuben Sinclair. PR, Digital, Sales & Marketing Recruitment

1mo

A genuine pleasure Danny. Was a great discussion and also great to catch up.

Gabriela Weiss

Communications Manager PRCA

1mo

It was a brilliant discussion!!

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