Permission to Touch
All the tech giants want to touch your body. The end game of course is to touch your brain but the way they get there is by starting on the outside and politely inching their way closer and closer. First, 18" from your face. Then, into your pants pocket. Then…
Well, then, Google tried to put itself on your face like a bad kiss on a bad first date. Amateur move, Google, you dork. You should have been more subtle, more gentle. Look at how Apple played it. Apple gently touched your wrist first. That feels nice. We do not feel invaded. We’ll take this slow and see what happens next.