Leading Local Insights

Unraveling the Future of Local Media Revenue with Todd Handy, CRO SEBPO

BIA Advisory Services Episode 83
Audio Player
00:00
00:00 | 21:07

Todd Handy, Chief Revenue Officer at SEBPO, and BIA’s Rick Ducey unpack the ongoing transformation of local media companies to cross-media advertising platforms in this enlightening podcast discussion.

Listen to hear how media companies can scale revenue, save on expenses, and succeed for advertising clients. Todd discusses how media companies can leverage business process outsourcing to generate revenue and maximize performance. He also shares a real-life example of a local media company netting over 50% digital revenue and delivering robust performance metrics. 

A well-respected executive, Todd was Beasley Media Group’s first Chief Digital Officer before SEBPO. At Beasley, he led the company’s fast-growing digital media business, realizing a 165% increase in digital revenue over three years. In addition to his role at SEBPO, Todd is a member of the Local Media Association’s Board of Directors, serves on various sales and digital marketing advisory boards, and is a former member of the Local Media Consortium’s Executive Committee.