Finding the opportunity in AI depends on publishers building partnerships
AI could be the most ruthless disruptor the news business has ever faced, and it could also be the industry’s best hope to save and sustain itself. Tech entrepreneur Ricky… (more)
Hire more ‘weirdos’ to differentiate your media business
"If you can have that culture of openness, my God it’s a game changer!" Amy Kean is a self-confessed weirdo. The former Head of Innovation for Publicis and now CEO… (more)
Resilience in the face of disruption: FIPP World Media Congress 2023
Media Voices co-host Peter Houston has been in Portugal again. He headed back to the beautiful coastal town of Cascais for the 2023 FIPP World Media Congress. He caught up… (more)
Content is king? ‘Complete b*ll*cks; says media veteran Neil Thackray
With 40 years’ experience managing a wide range of publishing businesses, Neil Thackray has earned the right to his views on modern media. The Media Voices team worked for Neil… (more)
AI and the future of media: Insights from Axios CEO
Jim VandeHei, CEO of leading digital news publisher Axios, has shared his thoughts on the impact of AI The co-founder and CEO of leading digital news publisher Axios, Jim VandeHei, has… (more)
“Like dropping a nuclear bomb”: Will Google turn digital publishing upside down with AI search?
AI search could bring the most radical change the internet has seen since Google became the world’s dominant search engine Google announced a raft of releases at its I/O 23… (more)
Publishers: 5 advertising trends that are changing media buying
Five major advertising trends that need to be addressed if publishers are to succeed in digital ad sales Writing on the International News Media Association’s Advertising Initiative Blog, Mark Challinor says… (more)
The power of audience and community in digital publishing
Finding the right balance between audience and community is a key strategic consideration Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy highlights two of the central concepts… (more)
Publishers: In 2023, these are the best times to post on social platforms for highest engagement
Annual update highlights the best posting times for key social media channels The annual analysis of the best times to post to the major social platforms has been released by… (more)
Facebook referral traffic to publishers has ‘plummeted’
Analytics data shows how Facebook referral traffic to publisher sites has fallen Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back of Meta’s continued turn away from the… (more)
How local media organisations can get started with AI
Deciding where to start, both with identifying use cases for AI in publishing and actual implementation, can feel overwhelming. From securing data sources to getting colleagues on board, here is… (more)
Publishers are starting to see Reddit as an opportunity
Reddit represents a significant audience development opportunity for publishers Clocking up more than 1.6 billion monthly visits from 430 million monthly active users across more than 100,000 communities, Reddit offers… (more)
The benefits of AI for local media
There are a wide variety of different ways AI can be implemented in a newsroom to help reporting, audience growth, engagement and more. Here we explore just some of the… (more)
How to build a future-proof editorial operation: Insights from IFJ 2023
5 focuses for publishers who want to know how to future-proof their editorial operations At the 2023 International Journalism Festival in Perugia, Italy, thousands of journalists discussed everything from democracy to… (more)
What does practical AI look like for local media?
Some local media organisations have been benefiting from AI for years. Peter Houston explores what it looks like in practice in this extract from our new report, Practical AI for Local… (more)
Publishers should focus on the strategic impact of generative AI
Generative AI could ‘radically disrupt’ the way publishers create and distribute content The rising hype around generative AI technologies since the November 2022 launch of ChatGPT has been staggering. The publicity surrounding… (more)
The notion of peak subscriptions is ‘laughable’, says senior editor
Two recent reports have shown that gloomy economic conditions have not significantly hurt subscription revenues Peak subscriptions will only be a problem for publishers if the industry fails to change… (more)
AI in media: Myths and misconceptions
Is AI a magic technology that will make all our jobs obsolete? Or will it be the silver bullet that ‘saves’ publishing? There are plenty of myths, misconceptions and exaggerations… (more)
Using attention metrics to create personalized advertising
Marketers report significant sales increases from personalized advertising placement The dominance of mass-market advertising may be coming to an end as one-size-fits-all advertising isn’t as effective as it used to… (more)
Publishers using generative AI to support SEO efforts
Embracing the technology, publishers are seeking their own AI-driven solutions to boost search performance Generative AI chatbots like Microsoft’s OpenAI or Google’s Bard have been portrayed as a threat to publishers’ established… (more)