Samsung Targets First Half of 2018 for Smart Speaker

  • Company considering undercutting Apple with price around $200
  • Speaker to run Bixby and focus on sound quality, home devices
Photographer: SeongJoon Cho/Bloomberg
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Samsung Electronics Co. is aiming to introduce a smart speaker in the first half of 2018, entering a crowded field of voice-controlled devices from Amazon.com Inc., Apple Inc. and Alphabet Inc., people briefed on the plans said.

The device by the South Korean technology giant will have a strong focus on audio quality and the management of connected home appliances such as lights and locks, said the people, who asked not to be identified talking about private plans.