As usual, we’re collating each of the speaker’s slides from the July 2021 brightonSEO online conference, right here on the blog below.
If you missed out on some of the talks, or just want to recap some of the awesome marketing tips and advice that the wonderful speakers shared across the two days, we’re here to help!
We haven’t quite gathered all of the slides yet, but we’ll be adding to this post every day, so if you spot any slides that we haven’t got below, please get in touch with me here and I’ll make sure to get them added!
Remember, you can also revisit the recordings of the talks from the event at the brightonSEO video vault here.
You can also discover more about our relationship with BrightonSEO here.
22nd July 2021
- Getting The Most Of A9 On Amazon – Danny McMillan, Director, Seller Sessions
- Image Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source – Chris Czermak, Senior SEO Executive, Macnaught Digital
- Does the digital sector have a diversity problem? – Allegra Chapman & Mo Kanjilal, Watch This Sp_ce & Watch This Sp_ce
- How to devise a content strategy following a content audit – Jess Peace, Senior Content Producer, NeoMam Studios
- Love The Way You Link: How To Communicate Link Value To Clients & Stakeholders – Tilly Haines, Campaign Executive, Seeker Digital
- Diversity and Inclusion in Marketing, One Year On – Why Has Nothing Changed? – Azeem Ahmad, Digital Marketing Lead, Azeem Digital
- The True SEO Value of Links – No-Follow vs. Follow Link Experiment – Sarah Fleming, Creative Digital PR Lead, Kaizen
- We’ve analysed the SEO of over 100 eCom sites – this is what we’ve learned – Daniel Cartland, Head of SEO, Novos
- Content audits aren’t JUST for SEO – Rebekah Dunne, Content Executive at Sweet Digital and Newswriter at Search Engine Journal, Sweet Digital and Search Engine Journal
- How to convince the powers that be to give you more budget to spend on Digital Marketing! – Natasha Ellard, Managing Director, Urban Element
- Cannibalisation: How to identify and fix it – Arpun Bhuhi, SEO Consultant, Brainlabs
- How to build links with digital PR without launching a single campaign – Louise Parker, Digital PR Director, Propellernet
- Neurodiversity in SEO – Hannah Butcher, Head of SEO, Re:signal
- Convincing clients to try a new outreach tactics – Jen Macdonald, Digital Marketing Manager, Glass Digital
- Creating a strong DTC proposition across performance marketing and thinking beyond the click. – Bethan Rainford, Head of Paid Media, Vervaunt
- Searchmetrics presents: Are you prepared, or are Core Web Vitals still a mystery? – Tom Wells, Creative Marketing Expert, Searchmetrics
- ContentKing presents: SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond – Steven van Vessum, VP of Community, ContentKing
- Botify presents: How To Handle SEO For Marketplaces – Georgie Kemp, Technical SEO Executive, Vinterior
- Pi-Datametrics presents: The Survival Guide to 2021 Google Algo Updates – Jon Earnshaw, Chief Product Evangelist, Pi-Datametrics
- The importance of changing up your pitches – Laura Wilson, Digital PR Manager, Shout Bravo
- How to inspire and motivate junior SEO’s – Grace Kindred, Junior Technical SEO Analyst, News UK
- Using Cloudflare Workers to help with Performance and SEO – Robin Allport, Application Architect, Compare the Market
- You are what you E-A-T – Helene KlaustrupSEO Director, Anything is Possible
- Technical SEO For Large eCommerce Websites – Serena Pearson, Senior SEO Manager, Kaizen
- Spilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks – Oliver Brett, Senior SEO Manager, Screaming Frog
- Automated Content Generation at Scale – Emma Russell, SEO Director, Slingshot Organic
- Charming cold outreach that gets results – Jon Buchan, Director, Charm Offensive
- Leveraging information architecture for E-commerce site SEO – Michael Curtis, Head of SEO, Gravity Global
- What I have learned from being bullied at work – Victoria Olsina, Head of SEO, victoriaolsina.com
- Making headlines: Pitching tips and debunking myths from a former journalist – Surena Chande, Freelance Content Editor & Journalist, Freelance
- How marketing leaders can bring together cross-functional teams – Bethan Vincent, Marketing Consultant & Founder, Bethan Vincent
- US Domination: How to Plan a Large E-commerce Site Migration for Growth – Dan Brooks, SEO Consultant, Aira
- Scaling deduplication for demand based indexing – Robin Allenson & Amos Grima, Similar.ai & Gumtree.com –
- Why you might actually need to do less SEO for better results – Mindy Gofton, Head of Marketing Strategy & Innovation, I-COM
- Building SEO Client-Side From the Ground Up – Aaron Barefoot, Global SEO Lead, London Stock Exchange Group (LSEG)
- Digital PR strategies on a global scale – Laura D’amato, Outreach Director, Verve Search
- Let the API do the heavy lifting – harnessing the Natural Language API for keyword categorisation and sentiment analysis – Miracle Inameti-Archibong, Whatever my clients wants it to be, Erudite
- Optimising Your Site Architecture – Andy Chadwick, Director, Snippet Digital
- How JavaScript is preventing you from passing Core Web Vitals – Izabela Wisniewska, Director and Head of Search, Creatos Media
- Scalability, overcoming resource and budget issues in SEO teams – Jess Buckley, Digital Team Lead, Cornerstone Design & Marketing
- The challenges of working in-house for a brand… and how to overcome them – Andy Davies, SEO and Content Manager, Cartridge People
- The Winning Formula in a PPC AI Driven-World – Miguel Cedeño, Head of Paid Media, Absolute Digital Media
- How to cultivate a great relationship with developers – Billie Hyde, Senior Account Manager, The SEO Works
- Morals and ethics in Digital PR – why we need to check ourselves – Jasmine Granton, Co-Founder, Chalkboard Creative
- Hackers Guide to Resisting the AI Apocalypse – Aaron Tello-Wharton, Developer, Majestic
- Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a year – Dan Smullen, Head of SEO at Mediahuis Ireland, Mediahuis
- The Future of SEO – Anthony Sharot, Head of Search Consulting, Pierian
23 July 2021
- Using data to drive the decision to cull content – Kelly Johnstone, Head of Content, Staysure Group
- The Internet for SEOs – Roxana Stingu, Head of SEO, Alamy LTD,
- Beyond Lighthouse: How To Improve Site Speed – Dave Peiris, Head of SEO & Product, Propellernet
- Debugging rendering problems at scale – Giacomo Zecchini, Technical Director, Verve Search
- How To Integrate Social Behavioural Data Into Your SEO Keyword Strategy – Rory Hope, Marketing Director, Semetrical
- The Most Common Accessibility Pitfalls and How to Fix Them – Jessica James, Account Director, Erudite
- Tailoring your SEO strategy around user search queries – Joanna Beech, SEO Manager, Deloitte
- Headless SEO – Optimising Next Gen Sites – Alex Wright, Head of Search, Clicky Media
- Tech, Content or Links – what really drives SEO Growth – Natalie Arney, Freelance SEO Consultant, Freelancer
- Markup Like You Mean It: Structured Data Tactics for SMEs – Crystal Carter, Senior Digital Strategist, Optix Solutions
- Mergers, acquisitions & SEO: how to get the most out of acquired digital assets – Alice Logan, SEO Account Manager, ROAST
- Crawling vs Indexing – What exactly is the difference, and how do you win at both? – Martin Fennon, Head of SEO, Ayima
- How To Team Up With UX To Make Change Happen – Joe Ford, Head of Search, Organic
- Should SEOs focus on keywords? What we can learn from PPC – Harry Evans, Head of Digital, Aira
- ContentKing presents: SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond – Steven van Vessum, VP of Community, ContentKing
- Botify presents: How To Handle SEO For Marketplaces – Georgie Kemp, Technical SEO Executive, Vinterior
- Searchmetrics presents: Are you prepared, or are Core Web Vitals still a mystery? – Tom Wells, Creative Marketing Expert, Searchmetrics
- Pi-Datametrics presents: The Survival Guide to 2021 Google Algo Updates – Jon Earnshaw, Chief Product Evangelist, Pi-Datametrics
- Google Discover: Measurement, Optimisation, and Tech SEO Tactics – Tom Capper, Senior Search Scientist, Moz
- Programmed to be Irrational: The Psychology Behind Online Search Behaviour – James Powley, SEO Manager, Blue Array
- How to do SEO for large websites – Dominic Woodman, Founder of Piped Out, Piped Out
- Think Like a YouTuber: How to Get Your Content Noticed – Eleni Cashell, Freelancer, Freelancer
- Spotting international growth opportunities through online channels – Nicola Winters, Head of International, Search Laboratory
- Technical SEO for international markets – Leonie Mann, Head of Technical SEO, Search Laboratory
- Hacking the SERPs with structured data – Helen Pollitt, SEO Manager, iTech Media
- Migration Strategies For Merging Multiple Websites Into One – Vicky Mills & Dan Taylor, SALT.agency & SALT.agency
- How to use SEO to grow your blog traffic – Chloe Dickenson, Freelance writer and travel blogger, We Write Your Content (as a freelance writer) and I’m Just A Girl (as a travel blogger)
- Persuasion in search: using psychology to optimise our content – Anna Corbett, Director of Client Success, Base Creative
- How to create a community around your B2B niche – Christina Pashialis, Founder, ContentUK
- What to do if your keyword rankings fall off the edge of a cliff – Tom Crewe, Head of SEO, Adido
- Growing a Brand New Domain, at a Global Scale – Josh Mendelowitz, Digital Marketing Manager – SEO, London Stock Exchange Group (LSEG)
- Why your content strategy is failing – a neuroscience-based session – Kenda Macdonald, Automation Ninjas, Prime Ninja
- AI generated content for SEO, what could possibly go wrong?! – Rick Post, Freelance SEO Specialist, Marktplaats
- ContentSEO: Keyword Mapping for User Intent – Rejoice Ojiaku, SEO Manager, Incubeta NMPi
- Content marketing – a data driven approach – Lisiane Ndong, Senior Customer Success Manager, Searchmetrics
- How Testing Can Stop Product Changes Harming Your Organic Performance – Emily Potter, Head of Customer Success, SearchPilot
- Super Charging Paid Social Creative – Claire Stanley-Manock, Paid Media Director, connective3
- Using AI to optimise SEO for WordPress sites – David Lockie, CMO, Angry Creative
- Slow WordPress website? Here are 5 secrets to instantly speed up your pages. – Sheri Mandour, Digital Marketing Consultant, Digital Tulips
- Is Content Really King? How Your Content Could Be Doing More Harm Than Good – Sophie Brannon, Senior SEO Manager, Absolute Digital Media
- Supercharging SEO impact by understanding user intent – Becky Simms, Founder & CEO, Reflect Digital
- How to construct your own SEO A/B Split tests (for free) – Chris Green, Head of Marketing Innovation, Footprint Digital
- Being part of the solution of going into a cookie-less world – Anu Adegbola, Digital Marketing Director & Podcast Host, Clix Marketing
- Improving Traffic Quality in A More Private World – Amy Stamper, Senior Paid Social Specialist, Impression
- Using trend analysis and content mapping to create content silos that convert. – Luke Sartain, Founder, CEO, SEO and Chief Narhwal Officer, upUgo
- Shifting from inferred keyword intent to audience profiling – David Berendt, Head of Paid Media, Adido
If you’re looking for support with your digital marketing efforts, please don’t hesitate to get in touch. You can give us a call on 01273 733 433 or leave us a message via the form below. We’d love to help you achieve digital growth in 2021!