Taboola Is Now Letting Marketers Run Mobile App Download Campaigns

It's looking to take a bigger bite out of the growing market

Taboola, a content discovery platform that works with hundreds of publishers, is expanding its personalized recommendation offerings to include the mobile app download space—a move that its founder says could potentially help win money away from the growing market dominated by Google and Facebook.

For the launch, announced today, Taboola will begin working with advertisers such as Match.com and InnoGames to drive app downloads based on the type of content people are viewing instead of their demographic identity.

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