Your 3 Biggest Content Strategy Questions, Answered
Joe Lazer (Lazauskas)
Head of Marketing at A.Team, Author of The Storytelling Edge
Steve Jobs once said: "People don't know what they want until you show it to them."
Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers?
Or was he talking about both?
It's time to find out.
Today, we're excited to launch Ask a Content Strategist, a new content strategy advice show inspired by our popular mailbag column. Each episode, I'll be joined by a rotating cast of content strategy experts in our downtown studio to tackle your most pressing questions and challenges. Tune in to discover which best practices are misguided, the channels you should be prioritizing, how to get buy-in for content, and much more.
You can watch the full first episode here, and in this week's newsletter, I've included a few of my favorite moments from episode 1:
1. What should I do if I'm the sole content marketer at my organization?
A shocking number of content marketing teams are a team of one—even at some Fortune 1000 brands. Deanna Cioppa, Contently's head of content strategy, reveals why you should avoid taking on too much—or else you'll be spread out like saran wrap over a platter of mediocre content.
2. When should I gate my content?
Way too often, marketers trap their best content behind a landing page with a form—turning off 75 percent of their audience in the process.
Here, I reveal my simple rule to determine whether it makes sense to "gate" content behind a form—and why most marketers get this crucial decision wrong.
3. Which newsletter format works best?
As anyone with a Substack will tell you, newsletters are hot right now. But which format works best? Senior Content Strategist Kat Lisciani reveals the approach that's working best for her clients' award-winning content programs.
We'll have a new episode out every three weeks. And if you have a question of your own, put it in the comments for the chance to be featured on the show!
I write really good LinkedIn comments 💬 | Currently looking for a new Customer Success Associate role (DM me)
2yTo recap: 1. What should I do if I'm the sole content marketer at my organization? Get narrow as quickly as possible. Start when the bang is at the biggest. 2. When should I gate my content? Make sure there is a reason someone is filling out a form. 3. Which newsletter format works best? Plug multiple smaller pieces. Thank you, Joe!
Enterprise Account Executive at Uniti Fiber; connecting businesses throughout the Gulf Coast
2yWas the term “Saran Warp” intentional?;)
ᴍᴀʀᴋᴇᴛɪɴɢ ᴍᴀɴᴀɢᴇʀ I Leveraging brand and digital marketing tools & strategies to facilitate increased brand engagement and business growth
2yReally insightful 👌
Amplifying stories of Filipino youth leaders with The Asia Foundation 📢 | Development Communication Professional | Podcaster
2yWatched the whole thing on your website! Useful insights. Looking forward to your next episodes.
Digital Storytelling: print, web, photography, interviews, writing.
2yI find your initial points here helpful and motivating to a point, but I have to tell you, I receive SO MANY emails, newsletters and subscriptions, not counting the weekly onslaught of offers., invitations, webinars, evites and more that I am beginning to hate their frequency and have already started to unsubscribe from many. All are of value.