As the world’s premier performance and affiliate marketing conference, PI LIVE London is the perfect chance to come together to discuss and debate the important topics within the ever-evolving channel.
This year’s event will take place in a hybrid format, with all sessions taking place at London’s Old Billingsgate on 19-20 October in front of a live audience. For those who aren’t able to attend in-person, the sessions will also be live-streamed on the event app. Questions will be taken from both in-person and online audiences, meaning nobody will miss out on the action.
The team behind PI LIVE London has been working to create the carefully curated agenda, and it has finally been released for you to explore. A big thankyou to the stage sponsors, Rakuten and Tipser.
Here’s a sample of just a few of the incredible sessions you can attend:
Innovation: Buy-Now Pay-Later Publishers
Catherine Comerford, EMEA Accountable Lead of Affiliate at Klarna
It’s now a rarity when online stores don’t provide some sort of buy-now, pay-later option at checkout. The rise of these publishers was kicked into overdrive during the last year, but where do these new publishers sit within the channel, what value do they drive, and how can they act as a part of a full-funnel programme?
The Evolution of the Partnership Economy
Adam Clisby, Affiliate Marketing and Partnerships Specialist at Vodafone
Elaine Wan, Head of Affiliates and Partnerships at tails.com
Edith Batchelor, Senior Affiliate and Digital Partnerships Manager at Boohoo
The global market for affiliate and partner marketing is growing at 10% year on year, with brands moving towards high performing affiliate programmes which feature a mix of affiliate partners driving value at every stage of the customer buying journey. This panel will look at the state of the industry, the move towards ‘partners’, and hear directly from brands on their challenges adopting this channel.
Why the Dawn of a New eCommerce Baseline Means you Need to Demand More From Your Affiliate Platform
Ian Charlesworth, Regional Managing Director at Awin
When our industry finally reunites at PI LIVE this year, we’ll be returning to an e-commerce landscape profoundly altered. The mass adoption of online shopping, combined with the migration of many businesses to the internet, and marketers finally fully embracing performance-based ad models, have broken affiliate into the mainstream once and for all.
How Community Commerce is Driving New Kinds of Shopping on Digital Platforms
Alex McIlvenny, Head of Growth Partnerships at TikTok
Thiago Correa, Managing Partner at Performics @ Publicis
TikTok is home to a new kind of shopping culture – Community Commerce is the blend of community, entertainment, and shopping that makes product discovery so unique on the platform. Just one example of Community Commerce in action is the #TikTokMadeMeBuyIt hashtag, which showcases the products the community discovered on TikTok and has generated over 4.5B views to-date.
Countless brands have reaped the benefits of community-driven, organic trends on the platform like #TikTokMadeMeBuyIt through real-time engagement and action. In this session, hear from TikTok on how over the past year, brands have experienced the power that TikTok’s community and platform can unleash for their businesses and ultimately, their bottom line.
What is the True Difference Between a B2B Partnership and an Affiliate Relationship?
Nic Yates, Head of Global Affiliate Partnerships at Silverbean
Sophie Walsh, Affiliate Marketing Manager at Missguided
Wilmar Klein, Senior Manager of Affiliate Marketing at PUMA
Sennai Daniel, Affiliate Manager at Hostelworld
This session will look at the challenges of publisher recruitment, optimisation, best publisher experience, brand to brand partnerships and influencer content delivering a mature affiliate programme. You will learn how to identify the significance of B2B partnerships, encompassing a level of tradition and maturity for SME, Mid Market and Enterprise brands.
The Reinvention of Advertising: The Necessity for Data-Driven Influencer Marketing at Scale
Ricky Ray Butler, Chief Executive Officer at BEN Group
The media and entertainment industry is experiencing massive change by way of decentralisation, with new platforms and creators emerging every day. For brands specifically, navigating a decentralised entertainment landscape can be overwhelming – how do you decide where to invest marketing dollars in a world of endless content options, cross-platform content, exclusivity and waning viewer attention?
Now is the time to seize the opportunity to start connecting and secure your ticket. Head to the PI LIVE London website to view the rest of the amazing agenda, and to find out more about the ticket types and prices.
If you have any questions or queries regarding the event, please feel free to get in touch with the team.