TO: Industrial Marketers

FROM: Ashley Guttuso, Director of Marketing for Curated, a Simple Focus Software solution VIA: Gorilla 76

• Watch the Live Recording

Before we dive in:

Why even send an email newsletter?

Let's define (or redefine) your newsletter goals

• Are you sending a newsletter to attract and nurture prospects?
• To nurture customers?
• Both?

✅ Successful marketing newsletters serve an audience by being helpful.

🚫 Newsletters that fail are about companies, not the people receiving them.

• Joe Knows Newsletters
• A Before-You-Send Checklist

1. Don't Make It All About Your Company

• 100% Promotional
• Why not?

Do Serve Your Target Audience

• 95% Reader Focused
• Why?

2. Don't make it hard to understand priority content (or to read)

• Hard to Read
• Why not?

Do make it easy to skim & find the most interesting content

• Easy to Digest
• Why?