Clients regularly ask me "what would make a killer app for the Apple Vision Pro?" My answer is a little biased, but it includes: -racing royalty -design & innovation -property theft and more!
Best example of innovative Spatial Computing I've seen in the recent wave. Most ideas re-map TV-screens to AR, and don't create something entirely new like you did. Interesting point about the telemetry.. That could be a niche 5G use case, to reduce latency to the end-user. AR will require us to rethink human-system interaction starting with a blank page. Let's see if Apple's Vision Pro finally crosses the threshold for widespread AR/VR adoption.
this is brilliant - levels to this thinking. Both in the granular application and use case (F1 racing on a table, God's eye view) to the higher level awareness of what enables this. (i.e. highly specific telemetry in cars, render fidelity). Love the insight to how it adds value to the user experience (give them some thing more than just a window floating in space) - new computing paradigms are going to require new ways of thinking. Brilliant.
This is exactly what will make something like the Apple Vision Pro a massively appealing piece of tech. More applications like this that blur the lines between the screen and the physical world will leap us forward into an AR driven future and help us all experience content and live events in the way we always imagined or maybe even haven't imagined yet. Thanks for sharing John. Really incredible concept and the presentation is top tier as usual.
This is awesome and certainly excites me for the future - the potential is huge whether it is with F1, ITF, NFL, or in FIFA stadium experiences, there's a lot to look forward to in the space of Extended (and Spatial) Reality for sports fans and likewise for other entertainment. https://www.fifa.com/fifaplus/en/articles/fan-experience-fifa-world-cup-qatar-2022
Good remembrances from that GP. 😉 Usually, when you innovate, you are too early... Around 5 to 8 years too early. That means that from 2018, now it's the right time :-) There were so many good ideas collected at that price ceremony, that gathering all together could have changed the broadcasting of the sport in a very, very interesting way. Let's keep innovating!! 👍😎🍿
Love your approach John! I have been working with MLB & other sports brands on similar concepts. I went with a more platform agnostic WebVR approach. Largely coz nobody wants to hold a phone and watch silly AR visuals, and the VisionPro was no where on the horizon. Challenges - latency, data accuracy, broadcaster greed.
Not just more floating screens! 🙏 This is the sort of experience that spatial computing should be focused towards creating.
Love it!
Tinkerer of Technology @BronzeLabs, F1® Innovation Prize Winner and F1® External Technology Consultant - tinyurl.com/2p8ffmfu
3moIt's frustrating how long it's taking for our concepts to become reality - but then we're always 10 years ahead. Other sports come out with amazing mixed reality and future engagements, yet F1 sits on our concepts, even a decade ago when I tried this using earlier tech such as Google Glass and Hololens. There's also a big issue around team data, contracts, rights, and marketing which became the pitfall when I worked with them after the F1 innovation prize on bringing our vision to life. With the broadcasting rights and data barriers in place, I suspect it'll come from innovators like Multiviewer or being pushed by big tech companies such as Apple to make this a reality. Loving the new updated visuals, let's hope F1 isn't holding this ransom for the napkins.