The New York Times outlines its strategy for becoming the essential subscription

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The essential subscription for every curious, English-speaking person seeking to understand and engage with the world.

Our mission is to seek the truth and help people understand the world. This is rooted in the belief that great journalism has the power to make each reader’s life richer and more fulfilling, and to make all of society stronger and more just.

This mission guided us through the existential challenges of recent years, helping us weather shifts from print to digital and upheaval in the advertising market. And it’s what propelled us in building a digital-first, subscription-first business, centered on journalism worth paying for.

After years of adversity, we’re proud of our hard-won success. Our journalism is flourishing, unmatched in depth and breadth, creativity and ambition. And we’ve reached a milestone that once seemed unimaginable: more than 10 million paid subscriptions.

But our transformation isn’t complete.

Click here to read about the newspaper's three-part strategy.

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