The “Not-To-Do” List For Building Great Product

The anti-habits of successful product people

Jack Moore
Product Coalition
Published in
4 min readJun 4, 2018

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I first learned about the concept of a “Not-To-Do” list from Tim Ferriss, who said

what you don’t do determines what you can do

Understanding how certain habits can negatively impact our ability as entrepreneurs to deliver value to our customers and users on…

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A product person looking to figure out all the ways software can improve peoples’ lives