The New York Times Derides the Very Dark Patterns It Uses

Nir Eyal
OneZero
7 min readMay 14, 2021

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‘Dark patterns’ aren’t always malicious mind control. They’re often a symptom of disjointed company culture. Will the Times change?

A recent New York Times op-ed, titled “Stopping the Manipulation Machines,” derided the use of dark patterns: design tricks that push people to do things online by confusing or deliberately inconveniencing them.

Liar, liar, paper on fire.

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Nir Eyal
OneZero

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