Mark Stenberg
Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
The publisher’s most popular story of 2023 was demonetized by faulty technology.
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising
The technology enables marketers to match ads to content more precisely.
Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.
Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch
The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.
How Hodinkee’s Big Bet on a Watch Business Backfired
After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy.
Spotify’s Plan to Monetize Live Events
The new offering will enable brands to integrate with Spotify's expanding slate of events.
G/O Media Is Selling The A.V. Club and The Takeout
ADWEEK reported in January G/O Media was looking to sell off its portfolio.
Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question
The politically charged nature of Splinter's content comes with ad revenue monetization challenges.
Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated
It was roundly understood that the core business of Sports Illustrated has not been profitable for years