Publishers: 4 strategies to optimise paywall conversion
For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion… (more)
How 100-year-old Good Housekeeping is meeting the needs of modern audiences
Last year, Good Housekeeping celebrated its 100th anniversary. Celebrations included the first ever Good Housekeeping Live two-day event in London, as well as special centenary series, ‘Brilliant Breakfasts’ and partnerships… (more)
“We want to be the destination”: Why NRC built its own audio app
NRC is a Mediahuis-owned print and online newspaper in the Netherlands. As part of its digital transformation, it began experimenting with podcasts in early 2017. It has since significantly increased… (more)
“Only the biggest news”: WSJ cuts through the noise with a newsletter for those really big moments
The Wall Street Journal has launched a new newsletter…with a difference. Rather than a regular publishing schedule, WSJ News Debrief will only be sent when big news events happen. Leigh… (more)
Meta divorces publishers, Twitter in chaos: The year in platforms
Meta finalises its divorce from publishers as other platforms battle chaotic management With Meta going all-in on the metaverse, Instagram relentlessly cloning TikTok and Twitter in chaos, the days of… (more)
Hope again for local news: Innovative start-ups find their feet
After decades of decline, local news had been written off as a casualty of the digital age. But creator-led innovations in digital publishing tools and technology have made it easier… (more)
Publishers: What resources do you need to start a podcast?
In this extract from our Publisher's Guide to Podcasting report, we consider which resources are needed for publishers to get a podcast off the ground. Although podcasting is one of… (more)
How Reuters News Agency uses data to build trust in its reporting
This year has seen trust in the news fall to a historic low. In the US, it signals a deepening polarisation as political rhetoric spills into real-life consequences. But the impact… (more)
The 3 benefits of consolidating tech setups for publishers
Every company is familiar with the problem of technology sprawl. It is very natural for people to find tech solutions to business problems that involve installing yet another piece of… (more)
How BRICKS magazine’s learning platform drives its membership strategy
BRICKS is a London-based independent print publication and online platform exploring social-political issues within fashion, music, arts and culture. The team - led by queer and working-class creators - are… (more)
Publishers: We need to talk about podcast listener numbers
If there’s one topic which makes podcasters awkward, it’s listener numbers. We all assume everyone else probably has more listens than us, and jealously guard the actual number as if… (more)
The best podcast editing software: Top 5 picks for publishers
With nearly six years of weekly podcasts under our belts, we know the importance of choosing podcast editing software that will fit around your workflow. Whether you’re an experienced audio… (more)
How 4 publishers are balancing paywalls and advertising
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day masterclass on the strategies, solutions… (more)
Why tone of voice is vital to Morning Brew’s newsletter success
Recently, the publishers seeing notable success with newsletters are those who have started to carve out their own unique tone of voice Many publishers have historically kept email newsletters strictly… (more)
Growing for good: How a news start-up gained 16k+ newsletter subscribers in four days
…and made the world a better place along the way. When it comes to newsletter growth strategies, we thought we’d seen it all. From Morning Brew’s founders going to clubs and… (more)
How 4 publishers are using podcasts to enhance their brands
Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought through to ensure the product resonates with listeners. But if… (more)
With storm clouds on the horizon, what’s next for subscriptions?
Of all the trends publishers have pivoted to over the years, subscriptions was one of the more sensible. Relying on the support of those you serve puts pressure on content… (more)
Meet the social-first news start-up aiming to re-engage younger people
RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and 175k newsletter subscribers, the start-up… (more)
The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes
Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively to supporting publishers in their podcasting journeys. Co-founder Esther Kezia Thorpe explains why they set… (more)
4 tips to supercharge audience growth, from Rolling Stone
Publisher insights from Rolling Stone UK’s Digital Director As the fight for attention online intensifies, attracting and retaining audiences has become something that publishers are finding increasingly challenging. For Charlotte… (more)