Dutch low-cost carrier Transavia is expanding its digital operations on-board with the trial of at-seat ordering for food and drinks. The carrier partnered with AirFi to implement the solution on board, building on its existing relationship.
We are excited to see how passengers interact with our “Mall in the Sky” concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues. Transavia has always been at the forefront of these kinds of innovations, so we are looking forward to delivering a highly professional pilot for them.
– Job Heimerikx, AirFi’s CEO
In addition to passengers being able to order food and beverage to their seats from their own personal mobile devices, a selection of new-release films from Hollywood and around the world will be made available for purchase via the AirFi streaming IFE platform. The parties will use the program to study passenger behavior around price points and conversion rates on various products, optimizing the offerings available.
The program builds on the existing partnership between Transavia and AirFi for inflight sales. Today the carrier uses AirFi’s Connected Crew service on board to handle payments and order management.
The trial launched with the Transavia 737 fleet based in Rotterdam. Transavia operates approximately 85 weekly flights from that base.
AirFi also calls attention to its other relationships with the Air France–KLM group, including “a project on board KLM’s Boeing 747 aircraft.” It is understood that this program involves the AirFi LEO solution for EFB connectivity en route for the cargo operations.
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