Inside Apple’s Big Plan to Bring Generative AI to All Its Devices

Apple’s iPhone 15 Pro models.

Photographer: Krisztian Bocsi/Bloomberg

Apple was caught flat-footed when ChatGPT and other AI tools took the technology industry by storm. But the company is now preparing its response and plans to develop features for its full range of devices. Also: The future of the Mac comes into focus, a cheaper Apple Pencil debuts, and the Vision Pro gets closer.

Last week in Power On: Apple renews its top ranks with a wave of executive promotions. Paid subscribers learned the latest on the Apple car and whether the Quest 3 will affect development of the Vision Pro.