Stuart Bruce’s Post

The Trades Union Congress (The TUC) in the UK has published its AI at work bill. It's an important piece of work that's been a year in creation and involved a wide range of stakeholders from cross-party politicians, trade unions, business bodies, think tanks, universities and more. It's an extremely detailed and comprehensive piece of work. At Purposeful Relations one of the main points we make to clients is the need for an ethical AI policy. The most frequent example I cite where companies might get it wrong is human resources. The new TUC AI at work bill highlights why I think it's an issue for companies and more importantly provides a pathway for the ethical use of AI. Disclaimer - I know some of the people involved in the project, but didn't personally participate. Get in touch if you need help either making effective use of generative AI in your corporate affairs or communications team or in tackling the broader reputational issues raided by AI. https://sbpr.cc/upHPc 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

One of my favourite LinkedIn newsletters is The Agency Advisory by Andy West. Every edition is packed with links to articles on how to run a better consultancy or agency business. This week there is: one on the merits of timesheets; another about how your agency isn't unique no matter what you might think; as well as B2B content strategy; and moving your business beyond £1m.