Friend to the different | Category Designer | 14X #1 author Play Bigger, 22 Laws of Category Design | Top 0.5% podcaster |
How to write a top business newsletter: 1) Have a different point of view 2) Bring fresh data, frameworks & insights 3) Write with courage 4) Don't write anything that is already being written 5) Don't "curator" recycled stupidities 6) Write tight 7) Don't write anything you'd see in tier-2 mags like: Inc. Fastcompany, etc 8) Know who you're NOT writing for 9) Keep your eye on the ball, not the audience (Do not obsess about subscriber #'s, social media metrics, etc.) 10) Write every day (regardless of how often you publish) 11) Don't listen to anyone who tells you the newsletter category is saturated and therefore you should not do it 12) If you want smart readers, write smart 13) Do work YOU think is legendary (Minimum viable newsletter is as dumb as minimum viable product)
Milena Regos
2y
I can't get you out of my head.
Saved this post. Best advice is not to write curate recycled info and to aim for legendary work.
Christopher Lochhead write with courage. That's so needed. Thank you.
Mike Ahrens
2y
Minimum Viable Product (MVP) not to be confused with Most Valuable Player (MVP). Christopher Lochhead this is some GOAT-level advice!
1 and 8 are the top of mind for me. If you don’t have a point of view or don’t know who your writing for, stop writing… and start listening.
Sometimes, a list-post on LinkedIn can be great.
Glenn Bravy
2y
Point 11 is so freakin' huge! Lots of markets seem to be super saturated. People are still entering and winning in them. Don't let someone talk you out of taking an action because there are already 1,000 people offering what you want to offer.
Screenshooting this one Christopher Lochhead
Tax therapist, Profit & Loss interpreter, amateur comedian | Booked thru May
2y14) Don't slap people over the head with sales emails every 2 days