There’s more
to iPhone.

iPhone is designed from the ground
up with
accessibility, privacy and
the environment in mind.

iPhone is
designed

for
privacy.

Face ID

Face ID doesn’t need to
store your selfie.

Face ID

iPhone makes it easy to unlock your device or authorise payments — without compromising your privacy. The data that Face ID uses isn’t stored as an image. It’s a mathematical representation, created from your characteristics, that never leaves your device and isn’t stored on Apple servers.

iPhone makes it easy to unlock your device or use Apple Pay — without compromising your privacy. The data that Face ID uses isn’t stored as an image. It’s a mathematical representation, created from your characteristics, that never leaves your device and isn’t stored on Apple servers.

App Tracking Transparency

Apps aren’t allowed to track your activity without your say-so.

App Tracking Transparency

Whether apps track you or not should be your call. With iPhone, you have a choice. Apps are required to ask your permission before tracking your activity across other companies‘ apps and websites for ads or data brokers.

Prevent cross-site tracking

Become a mystery to trackers.

Remain a mystery to trackers.

Prevent cross-site tracking

Some websites allow companies to build a profile of you as you travel around the web. Safari, the built-in browser on iPhone, uses on‑device machine learning to help block those trackers.

Some websites allow companies to build a profile of you as you travel around the web. Safari uses on-device machine learning to help block those trackers.

Apple Maps data

Maps doesn’t keep a history of where you’ve been.

Apple Maps data

Apple Maps features are designed to protect the privacy of your whereabouts. The data Apple uses to improve navigation, like routes and search terms, isn’t associated with your Apple ID. It’s based on random identifiers that are regularly reset and therefore constantly changing.

Location permissions

Control which apps can access your location.

Location permissions

iPhone allows you to control which apps you share your location with, as well as how you share it — choose whether to show a precise or approximate location.

Apple Pay

Apple doesn’t store your card number when using Apple Pay.

Apple Pay

When you add your card to Apple Pay — the payment method on iPhone — your card number is never stored on the device or on Apple servers.

iPhone is lighter
on the planet.

Trade In

Give your used smartphone a second life.

Give your used
iPhone a second life.

Trade In

Trade in any eligible smartphone with Apple and it’ll be given a second life, or recycled for free. You might even get credit to put towards a new device.*

Trade in your used iPhone with Apple and it‘ll be refurbished and given a second life with a new owner, or recycled for free. You might even get credit to put towards a new device.*

Responsible packaging

We are eliminating
plastic from all packaging.

Responsible packaging

iPhone 14 packaging does not use outer plastic wrapping. And over 94% of packaging is fibre-based, with 100% of the wood fibre coming from recycled and responsible sources. Our goal is to completely remove plastic from all Apple packaging by 2025.

Source materials

Committed to using recycled materials.

Source materials

Using recycled materials eliminates the need to mine from the earth. And in most cases also means a lower carbon footprint. iPhone 14 uses 100% recycled rare earth elements in all magnets, 100% recycled tin in the solder of the main logic board, and 100% recycled gold in the wire of all cameras and in the plating of multiple printed circuit boards.

Designed to last

A display of strength.

Designed to last

Durable design means more years of use. And when a product lasts longer, it reduces the user’s environmental impact. iPhone 15 also features Ceramic Shield, which is tougher than any smartphone glass.

Apple recycling robot

Daisy disassembles iPhone into parts for recycling.

Apple recycling robot

Apple’s hard-working robot, Daisy, disassembles iPhone into parts for recycling. She helps to recover materials like rare earth elements and tungsten, which can then be used to help build future products.

Free software updates

The latest software isn’t just for the latest iPhone.

Free software updates

Apple ensures free iOS software updates are supported across many older iPhone models. Helping to keep your device fresher, for longer.

iPhone is made
for everyone.

Back Tap

Tap the back to
take action.

Tap-tap here.
Cue
magic
here.

Back Tap

Get what you want with a double or triple tap. Back Tap on iPhone allows you to trigger all sorts of actions. Use it to run Shortcuts, take a screenshot, or open your favourite app when Home Screen gestures become tricky.

Get what you want with a double or triple tap. Back Tap allows you to trigger all sorts of actions. Use it to run Shortcuts, take a screenshot, or open your favourite app when Home Screen gestures become tricky.

VoiceOver

Hear the full picture.

VoiceOver

VoiceOver is an industry-leading screen reader that tells you what’s happening on your iPhone. It can describe people, objects, text and graphs in greater detail than ever.

Sensory Alerts

Flashes and
vibrations make
notifications unmissable.

Sensory Alerts

Customise your notifications so you never miss them. Choose a sensory alert, such as vibration or an LED light flash.

Sound Recognition

iPhone keeps an
ear out for you.

Sound Recognition

Sound Recognition on iPhone sends you a notification when it detects an important sound, such as the doorbell or even a baby crying.

Sound Recognition sends you a notification when it detects an important sound, such as the doorbell or even a baby crying.

Voice Control

What you say goes.

Voice Control

Command iPhone to tap, swipe, zoom and more with just a word or two. Voice Control helps make it easier to interact with your favourite apps and browse the web.

Magnifier

Take an even
closer look

Magnifier

Inside every iPhone lives a digital magnifying glass. Magnifier uses the camera to increase the size of any physical object you point it at. Take a closer look at a menu or a sign and see all the details clearly on your screen.

Did you know there’s a digital magnifying glass inside your iPhone? Magnifier uses the camera to increase the size of any physical object you point it at. Take a closer look at a menu or sign to see all the details clearly on your screen.

Support with every
step
of your switch.

Reap the rewards of
trading in.

Trade in an eligible device at Apple for credit towards your next purchase. It‘s good for you and the planet.*

Make it yours with
flexible financing.

There are two ways to pay for your new iPhone — in full or monthly with 0% interest.**

Switching from
Android
is easy.

Securely transfer the content you
care about, like messages and
photos, with Move to iOS.

Ready, set up, go.

Get the most out of your new
iPhone. Book a free one-to-one personal
session with an Online Specialist.

Your new iPhone journey starts here.

Turn the iPhone you have
into the one you want.

Trade in an eligible device at Apple for credit towards your next purchase. It‘s good for you and the planet.*

Make it yours with
flexible financing.

There are two ways to pay for your new iPhone — in full or monthly with 0% interest.**

Move everything over
like magic.

Quick Start makes transferring simple. Just place your old iPhone near your new one to kick-start your setup.

Find an iPhone
that‘s just right.

Struggling to decide which is the best for you? Shop one-to-one with an iPhone Specialist.

Which iPhone
is right for you?

Shop all iPhones

New iPhone 15 Pro

The ultimate iPhone.

Buy

View in AR

6.7″ or 6.1″

Super Retina XDR
display1

ProMotion technology

Always-On display

Titanium with textured
matt glass back

Action button

Dynamic Island

A magical way to interact with iPhone

A17 Pro chip
with 6-core GPU

Pro camera
system

48MP Main Ultra Wide Telephoto

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Up to10x

optical zoom range

Emergency SOS

Emergency SOS
via satellite2

Crash Detection3

Up to 29 hours
video playback4

USB‑C

Supports USB 3 for
up to 20x faster transfers5

Face ID

New iPhone 15

A total powerhouse.

Buy

View in AR

6.7″ or 6.1″

Super Retina XDR
display1

 

 

Aluminium with colour‑infused glass back

Ring/Silent switch

Dynamic Island

A magical way to interact with iPhone

A16 Bionic chip
with 5-core GPU

Advanced
dual-camera system

48MP Main Ultra Wide  

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

4x

optical zoom range

Emergency SOS

Emergency SOS
via satellite2

Crash Detection3

Up to 26 hours
video playback4

USB‑C

Supports USB 2

Face ID

iPhone 14

As amazing as ever.

Buy

View in AR

6.7″ or 6.1″

Super Retina XDR
display1

 

 

Aluminium with
glass back

Ring/Silent switch

 

A15 Bionic chip
with 5-core GPU

Dual-camera system

12MP Main Ultra Wide
 

 

 

2x

optical zoom range

Emergency SOS

Emergency SOS
via satellite2

Crash Detection3

Up to 26 hours
video playback4

Lightning

Supports USB 2

Face ID

iPhone SE

Serious power. Serious value.

Buy

View in AR

4.7″

Retina HD
display

 

 

Aluminium and
glass

Ring/Silent switch

 

A15 Bionic chip
with 4-core GPU

Single-camera system

12MP Main  

 

 

1x

optical zoom range

Emergency SOS

 

 

Up to 15 hours
video playback6

Lightning

Supports USB 2

Touch ID

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