KEY POINTS
  • Nike has filed seven trademark applications as it prepares to enter the metaverse.
  • As part of the application, the company indicated its intent to make and sell virtual branded sneakers and apparel.
  • People familiar with Nike's plans said the space is a priority for the brand and consumers can expect to see more virtual rollouts in the months ahead.

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First Facebook, now Nike?

The apparel giant has taken its first steps into the metaverse. The Oregon-based company has filed several new trademarks this week that indicate its intent to make and sell virtual Nike-branded sneakers and apparel.

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